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Yahoo Hires Away comScore Executive

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ClickZ reports that Yahoo has hired Peter Daboll, the president and CEO of comScore Media Metrix, to be the chief of insights and head of global market research at Yahoo. Daboll explains that his position was created at Yahoo to "bring together the external world of market research and the wealth of internal data that Yahoo collects." Peter Daboll will be reporting to Cammie Dunaway, Yahoo's chief marketing officer, in Sunnyvale, California.


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