SEO Blackhat released a tool that uses AOL data, Hitwise figures and Overture's suggestion tool to figure out the search volume and click-through rate you can expect from a search phrase at the various search engines. Last week we reported on a more basic tool that did something similar but this new tool gives you an "estimate with some certainty how many clicks to expect for ranking anywhere in any search engine for any term." Basically, you go to this tool and enter in the number of searches you expect to be performed for a keyword phrase. Then after you hit update, the page shows you what your expected click through rate would be for that search term at the various engines by position.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.