Below, a recap of stories posted today and over the weekend to the Search Engine Watch Blog, along with other items we've spotted but not blogged separately:
From The SEW Blog...
Microsoft Attacks Click Spam by Looking at Noisy Behavior
Sites in search results that rank highly while serving visitors only ads are the target of a number of papers by Microsoft, submitted to the SIGIR 2006 conference held last week. Michael Hickins wrote about them in Microsoft: Noise Improves Search Results, and Jeremy Reimer adds more details in Microsoft Research Peers into Search. Both offer nice overviews of the papers presented by Microsoft at the conference, which cover topics such as query analysis, user behavior, and personalization. Eight of the thirteen papers are available at the Microsoft Research pages. If you are interested in how Microsoft might be ranking,...
Go For Pizza Stunt
Via InsideGoogle, Feeding Google - Better than Pirates of the Caribbean is a video over at YouTube where start-up CambrianHouse decides to attract attention by delivering 1,000 pizzas to the Googleplex in Mountain View. Will the Googlers go for it? Yes, they do....
Is Your Hosting Provider Cloaking Paid Links On Your Site For Their Benefit?
I reported at the Search Engine Roundtable on thread in our forums that shows how some hosts are inserting links on sites they host, without notifying the web site owner, and doing it via cloaking. Matt Cutts from Google looked deeper into the reported issue in the thread and said that "it looks like this webhost is cloaking." The web hosting company is placing paid links within the content using cloaking techniques. If you are worried about this for your site, then check the Google index for you site. You can use a Google site command "with a porn phrase...
Cutts Confesses To Being GoogleGuy
In Monday Morning Roundup, Rand Fishkin writes: Did anyone blog about Matt outing himself as GoogleGuy during SES? I believe his exact words were "I backed into that position." Nope, Rand -- I was surprised about the lack of reaction and blogging to that myself. I'm still doing post-show catch-up, but it hardly seemed to catch any buzz. Perhaps one of the industry's oldest secrets -- Matt Cutts being GoogleGuy -- was no longer a secret to most any longer....
To Build Data Center In India
The Money Times reports that Google is continuing their efforts to build a data center in India. The data center will house e-mails, blogs, photos, documents and chat records and most likely be based in Andhra Pradesh state. Google has other offices in India, more on that here....
Tool Uses AOL Data For Search Term Research
SEO Blackhat released a tool that uses AOL data, Hitwise figures and Overture's suggestion tool to figure out the search volume and click-through rate you can expect from a search phrase at the various search engines. Last week we reported on a more basic tool that did something similar but this new tool gives you an "estimate with some certainty how many clicks to expect for ranking anywhere in any search engine for any term." Basically, you go to this tool and enter in the number of searches you expect to be performed for a keyword phrase. Then after you...
To Allow Pornographic Movies In Google Video?
TechCrunch wrote that Google has recently removed the term "pornographic" from the restrictions on uploading videos. It is now just a restriction on “obscene” material, with an added categorization for "mature and adult" content. TechCrunch also believes Google removed a checkbox confirmation that said, "video is not pornographic or obscene material." Philipp Lenssen also notes this, and added commentary by Donna Bogatin at News.com....
Hires Away comScore Executive
ClickZ reports that Yahoo has hired Peter Daboll, the president and CEO of comScore Media Metrix, to be the chief of insights and head of global market research at Yahoo. Daboll explains that his position was created at Yahoo to "bring together the external world of market research and the wealth of internal data that Yahoo collects." Peter Daboll will be reporting to Cammie Dunaway, Yahoo's chief marketing officer, in Sunnyvale, California....
Keyword Suggestion Tool Uses AOL Data
SEO Scoop spotted a new keyword suggestion tool that estimates the volume of traffic you can expect for a given query based on the AOL data slip up. Basically, the tool has data from March to May of this year, it then takes the market share figures of Google, Yahoo and MSN and multiples that by the AOL search volumes for those queries. Of course, you have the issue of people searching differently at different engines. AOL users are typically less tech savvy, when compared to Google users. So I wonder how accurate the estimates are?...
Government Opens Up Blogger Again
CIO reports that after three years, the Chinese government has opened up access to Google's Blogger. Why did they reopen access? Well, no one really knows. Maybe it is because restricting access to Blogger won't stop people from starting blogs with other software?...
Looking For Canadian R&D Office
Globe and Mail reports that Google is looking for office space in the southern part of Ontario, Canada. The new office will house as many as 200 employees, and be focused around research and development....
Headlines & News From Elsewhere
- Where Is Google Games?, Google Watch
- Flickr and Interestingness, O'Reilly Radar
- Making Money For The Flickr Flock?, InternetNews.com
- Multimedia Metadata Optimization, ClickZ
- Rapidly Morphing, AOL Races to Build an Ad Empire, ClickZ
- Top 10 Search Terms in 10 Categories, July 2006, ClickZ
- Search Terms for Q2 2006, ClickZ
- What's Ailing Yahoo?, iMediaConnection
- Google's WiFi test goes smoothly, but don't expect live human tech support, San Jose Mercury News
- Google Code Jam 2006 Programmers Worldwide Invited to Participate in Google's Fourth Annual Global Coding Competition, Google Press Release
- GoogleGuys Explains Robots.txt Handling, Search Engine Roundtable
- Google's Approach To (Some) Content Matures; Google Video Gets Home-Page Boost, PaidContent.org
- Will Search Retain Its Share of the Online Media Pie?, MediaPost
- You are what you Search: Research with the AOL Data Set, ResourceShelf
- One Trackback Mistake You Can't Afford to Make, SEO BlackHat
- Google Continues on Domain Name Registration Spree, AP Domains This Time?, ResourceShelf
- The alliance against Google, The Economist
- The Search for Secret Google Services, Google Blogoscoped
- My Google bag, Charlene Li
- New Ask Ad Targets Search Savvy, Threadwatch
- There's Over 10,000 Google News Sources, Google Blogoscoped
- Are the Google boys flying their jumbo jet?, Valleywa
- Search Results To Die For, MediaPost
- Yahoo vs. Google, round two, CNN Money
- Google Games, Google Blogoscoped
- I scream for (Google) ice cream, Official Google Blog
- The new Google Checkout blog, Inside AdWords
- Google Registers Checkoutsucks.com Domain; Yahoo Registers YahooSearchSucks.com, ResourceShelf
- AOL Revamps Photo Site, PC World
- Phishers Flick Switch, Dupe Yahoo Users With Flickr, Information Week
- Censured for Censorship in China, Slashdot
- Microsoft Searches for Traction, TechWeek
- Google Video is the Future of Google, Search Engine Journal
- Google Video - What a Difference a Link Makes, Bill Tancer - Hitwise US
- Web Hosts Found Cloaking Webmaster Content, Search Engine Roundtable
- Google search ads find momentum, USA Today
- Growing By Leaps And Googles, Business Week
- The Nasty Problem with Scraping Results from the Engines, SEOmoz Blog
- New Ask Ad Targets Search Savvy, Threadwatch.org
- Brainstorming Viral Marketing Ideas, Justilien.com
- Defeating Google's Perpetual Search Logging, Slashdot
NOTE: Headlines are extra long today because I'm doing some catch-up from last week.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!