How could you say in May the search-advertising platform was ready, only to delay it two months later?
In May we began to test the platform and show it to advertisers. We decided we wanted more time to do additional tests, and advertisers told us they wanted more time to adapt their systems. We decided to do it properly rather than rush.
Isn't Apple's iTunes far bigger than Yahoo Music by revenue?
We're not in that business. We sell ads. Having a dedicated audience that spends a lot of time doing whatever they do leads to very good advertising prospects.
Google's motto is "Don't be evil." What's Yahoo's?
[Long pause.] I don't know that we have a motto. Well, the mission of the company is, Deliver great value to our consumers and, basically, value them.
There are some more surprising quotes in the interview.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!