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Daily SearchCast, August 16, 2006: Cut Coupons Via Google Maps; Google Trademark Usage Letters Show Old News Is New News; MattGuy Is GoogleCutts; Why's A Farmer Dating Site Mad At Google & More!

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Through the miracle of modern technology (or perhaps Danny's close-guarded and heavily disputed secret of time traveling), you are getting tomorrow's Daily SearchCast today. Actually, Danny's off on Wednesday, August 16 -- so we did an extra long show on Tuesday, August 15 and cut it into two parts. If you get our podcast feed, you already got part one.

In part two, "today's" search podcast, we cover Google Maps getting coupons for local merchants; Google's trademark protection letters spark new controversy despite being three years old; customer satisfaction with search engines; Matt Cutts AKA GoogleGuy; a farmer dating site takes on Google and more!

Tune-in by listening to this MP3 file, listening via WebmasterRadio at 11:30am Eastern and repeated at 2pm Eastern Tuesday through Friday, via our Odeo channel or through iTunes via this link (or use alternative iTunes instructions explained here) or though our Yahoo Podcasts channel. Need more help tuning in live or finding the chat room? See the Daily SearchCast FAQ.

  • Google Maps Gets Coupons
    Hmm? How do you prove to local merchants who lack tracking software or even web sites that search converts? Coupons! That's right, the conversion tracking tool that requires no internet connection, cookies or software has come to Google Maps....
  • Three Years On, Google's Trademark Usage Letters Become News Again
    How long does it take the wheel to spin full circle on the internet? Apparently three years, judging from the outcry over Google's "new" move to send out trademark protection letters asking people to be careful about how they use the word Google....
  • Yahoo, MSN, & Google Fall In Customer Satisfaction Survey
    The American Customer Satisfaction Index has been released and Yahoo, MSN and Google all fell in points from last year's results. If you look at the 2nd quarter scores and scroll down to the portals and search engines section you will see the ratings. Yahoo was hit the hardest, with a drop of five-percentage points from last year. Ask.com followed with a fall of 1.4%, then MSN falling 1.3%, and then Google falling 1.2% year over year. The only gainer is AOL with a 4.2 percentage point increase year-over-year. There is more coverage on this at DMNews, Bloomberg, News.com and...
  • Matt Cutts Confesses To Being GoogleGuy
    In Monday Morning Roundup, Rand Fishkin writes: Did anyone blog about Matt outing himself as GoogleGuy during SES? I believe his exact words were "I backed into that position." Nope, Rand -- I was surprised about the lack of reaction and blogging to that myself. I'm still doing post-show catch-up, but it hardly seemed to catch any buzz. Perhaps one of the industry's oldest secrets -- Matt Cutts being GoogleGuy -- was no longer a secret to most any longer....
  • Naylor & Amanda Finally Meet: Universe Fails To Be Destroyed
  • More SEO Video 'Cutts' By Matt
    Matt Cutts at Google has posted a few more videos with Google SEO tips for us. Here they are: + Session 11: Reinclusion requests + Session 12: Tips for Search Engine Strategies (SES) San Jose 2006 + Session 13: Google Webmaster Tools...
  • Google Supplemental Results Get Fresher
    I reported this morning at the Search Engine Roundtable that GoogleGuy announced Google has updated those pesky supplemental results. Supplemental results are those pages in a secondary index at Google. The pages in the supplemental results tend to be staler and rank worse then the normal documents in the main Google index. In any event, the supplemental results have been updated and should be somewhat more fresh....
  • Yahoo Launches Search Builder
    During the Social Search Overview session, Tim Mayer of Yahoo announced the launch of Yahoo Search Builder. I haven't had much time to play with it yet, and probably won't until next week. But the Yahoo Search blog has a nice overview of the new product. Keep in mind, this seems very similar to Eurekster, based on my quick quick quick read of it. More on this later....
  • Rollyo Adds More Functionality
    The roll your own search resource Rollyo adds more functionality to its services. If Rollyo has slipped under your radar it's a resource that allows you to create your own personalized search engine (hence 'roll your own') that will search up to 25 sites that you specify. They've improved layout, added blog search, added the ability to take an existing Searchroll and edit it to your own taste and added a 'Rollbar'. The latter allows searchers to incorporate Rollyo into the browser to search any site, add sites to existing Searchrolls on the fly and create new ones based on...
  • University of California Joins Google's Book Scan Project
    As expected the University of California is partnering with Google on the Google library scanning project. Reuters reports that Google will be funding "the scanning of "several million" of the 34 million titles in the University of California's libraries." Postscript From Danny: The partnership means that UC becomes the first organization to my knowledge to partner with both major scanning programs from search engines. UC partnered with Microsoft on its project in June. UC is also part of the broader Open Content Alliance backed by both Microsoft and Yahoo...
  • Google To Allow Pornographic Movies In Google Video?
    TechCrunch wrote that Google has recently removed the term "pornographic" from the restrictions on uploading videos. It is now just a restriction on “obscene” material, with an added categorization for "mature and adult" content. TechCrunch also believes Google removed a checkbox confirmation that said, "video is not pornographic or obscene material." Philipp Lenssen also notes this, and added commentary by Donna Bogatin at News.com....
  • Google Video Replaces Froogle & Expandable More Link Added To Google Home Page
    Philipp Lenssen spotted that on Google.com, they have removed Froogle, added Video and added a "more" link that opens up some more options, including "books," "froogle," "groups," and "even more." We have seen the expandable more link tested in the past, looks like it has made it to the front page....
  • Beware: Is Your Hosting Provider Cloaking Paid Links On Your Site For Their Benefit?
    I reported at the Search Engine Roundtable on thread in our forums that shows how some hosts are inserting links on sites they host, without notifying the web site owner, and doing it via cloaking. Matt Cutts from Google looked deeper into the reported issue in the thread and said that "it looks like this webhost is cloaking." The web hosting company is placing paid links within the content using cloaking techniques. If you are worried about this for your site, then check the Google index for you site. You can use a Google site command "with a porn phrase...
  • Yahoo's CEO, Terry Semel, Answers Tough Questions
    Search Engine Journal pulled out some serious quotes from a Fortune Magazine interview with Yahoo's CEO, Terry Semel. I'll pull out quotes, like Loren did;...
  • Yahoo Hires Away comScore Executive
    ClickZ reports that Yahoo has hired Peter Daboll, the president and CEO of comScore Media Metrix, to be the chief of insights and head of global market research at Yahoo. Daboll explains that his position was created at Yahoo to "bring together the external world of market research and the wealth of internal data that Yahoo collects." Peter Daboll will be reporting to Cammie Dunaway, Yahoo's chief marketing officer, in Sunnyvale, California....
  • Google Hires Linux Coder, Andrew Morton
    Andrew Morton, well known in the Linux world for coding under Linus Torvalds, has been hired to work at Google, reports News.com. Linus commented about the job in a message board posting on Aug 6th. Andrew will continue working on Linux, but Google will be paying him to do so....
  • Microsoft adCenter Now Live In The UK
    The adCenter blog announced that Microsoft adCenter is now live, Tuesday, August 15th, in the UK. 100% of the ads served on Microsoft's properties will run adCenter ads, including MSN Search and Windows Live. Be prepared to see search volume and budget change requirements in your ad campaigns. Want to discuss with others? Join our forum thread named Microsoft adCenter Launches in the UK....
  • Farmer Dating Web Site Sues Google Over Porn Ads
    INQ7 Network reports that the owners of Farm Data, "a respectable meeting website for farmers," is suing Google for the ads that show up for the query [farm date]. Basically, pornographic sites and sex sites come up for the term and Farm Date says that those ads are "very damaging for Farmdate's reputation." We should know the court ruling on August 24, I will keep you posted on it....
  • Danny & Daron Sumo Wrestle (what, no video? Yeah, YouTube is STILL down. But I also put one of them on Google Video here).

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