Forbes reports that Yahoo has signed an agreement with Go2, a mobile Yellow Pages directory service, to offer Yahoo sponsored search listings on the search results displayed on the mobile Go2 results. The Wall Street Journal has a bigger write up on cell phones and ads, stating, "some of the largest wireless companies in the U.S. are starting to allow advertising on their cell phone networks." But don't worry, "no major carrier is talking about displaying ads on home pages or while customers are making calls." You will most likely see ad integration in the form of the Yahoo & Go2 partnership, i.e. ads tied to content, be it text alerts, mobile searches, mobile browsing and more.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!