Forbes reports that Yahoo has signed an agreement with Go2, a mobile Yellow Pages directory service, to offer Yahoo sponsored search listings on the search results displayed on the mobile Go2 results. The Wall Street Journal has a bigger write up on cell phones and ads, stating, "some of the largest wireless companies in the U.S. are starting to allow advertising on their cell phone networks." But don't worry, "no major carrier is talking about displaying ads on home pages or while customers are making calls." You will most likely see ad integration in the form of the Yahoo & Go2 partnership, i.e. ads tied to content, be it text alerts, mobile searches, mobile browsing and more.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!