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Search Headlines & Links: August 21, 2006

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Below, a recap of stories posted today to the Search Engine Watch Blog, along with other items we've spotted but not blogged separately:

From The SEW Blog...

  • AOL Fires CTO & Two Employees After Search Records Slip Up
    The Wall Street Journal just reported that AOL has fired the Chief Technology Officer, Maureen Govern, and two other employees after releasing search records last week. The article named "AOL Fires Technology Chief After Web-Search Data Scandal" discloses that Maureen Govern, the CTO along with the researcher who released the data and the manager overseeing the research have been all fired. I am kind of surprised that AOL hit someone so high to the top, but it does make a statement, a statement AOL must make....
  • ClickTracks Acquired By J.L. Halsey
    The ClickTracks web analytics service has big news today, that it has been acquired by marketing technology firm J.L. Halsey. J.L. Halsey also owns marketing tools such as Lyris, EmailLabs and Hot Banana. Congrats to John and all the crew over at ClickTracks! More information from the press release here....
  • comScore Figures Show First Google Decline For Nearly A Year, But What To Believe?
    The latest search engine share figures from comScore are now out, and Google's nearly year-long continued rises have came to a halt in July 2006, according to comScore. But how much can you trust any of the figures that ratings services provide? In this post, I look at the latest comScore stats and begin a series about how to critically evaluate search share ratings....
  • Subdomains Trademark Violations?
    ClickZ has a write up named Can Subdomains Violate a Trademark? In there report, they show how the Jews for Jesus sued the people running jewsforjesus.blogspot.com. The case was ultimately settled out of court and no ruling has been made. But this raises interesting questions. What if we here at Search Engine Watch decided to categorize all Google related topics under the subdomain google.blog.searchenginewatch.com. Is that a trademark violation? I can see how a public hosted domain, like blogspot.com subdomains, might be viewed as more of an infringement of trademark then would be a subdomain hosted on searchenginewatch.com - but...
  • Google Base Adds Click & Impression Metrics For Merchants
    The Google Base Blog announced that Google Base has been tracking clicks and impressions since early June. They are now displaying that data to merchants, so that they can see the number of times their Google Base items are viewed (impressions), clicked on and the pageviews of that item. An impression occurs each time a Froogle or Google Base result is displayed for that item, a click is tracked each time someone clicks on that listed item and a pageview occurs each time someone views the items page. The data is mostly just updated daily, but you can use it...
  • Farecast Adds Cities To Flight Fare Prediction Tool
    GigaOM writes that Farecast, a travel search engine that uses statistical modeling to predict if the prices of tickets will increase or decrease over time, has added cities, to include 55 U.S. cities. Wired News takes the "matter of fact" approach to their coverage of Farecast, describing "turns out 13D paid only $300 for her flight, while 14E shelled out nearly $1,000 for his."...
  • My Q&A With Eric Schmidt In Video & Transcribed
    Via Google Blogoscoped, news that Google's now posted a video of my Q&A two weeks ago with Google CEO Eric Schmidt that covered a wide range of topics. I've embedded it below, if you don't want to click through to Google Video. No time to watch? Don't worry, they've also posted a written transcript. There was also a Q&A with press after the conversation, and you'll find a transcript of that here. Can't watch but wish you could listen? You'll find a podcast of the conversation here. That page also has a round-up of press and blogger coverage of the...
  • Aug. 21, 2006 Search News Forecast: Cloudy!
    Techmeme remains quiet, but I see stormclouds after scanning my over 100 feeds in RSS Bandit. Expect search news to close in and cloud those sunny skies of last week. The comScore declaration of Yahoo finally gaining share after months of saying they were down will buzz a ton of clouds across the sky. I'll be doing more on that later today on the blog. Google as the new evil Microsoft that stomps on small companies is old news, but the "Kiko Affair" where a small calendaring start up pulls out has people like Paul Graham bringing the idea...

Headlines & News From Elsewhere


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