Google is a search engine, but it's also one of the world's largest advertising companies. And many analysts are now calling it a media company, as well. So is Google still focused on its mission to organize the world's information and make it universally accessible? Danny Sullivan put that and other questions to Google CEO Eric Schmidt in his keynote conversation at the recent SES San Jose conference. And, as has become a tradition, Andrew Goodman was on hand to not only report on the dialogue but to add his own laser-like insights. Read on in today's SearchDay article, Google CEO Maps Missions, Stays on Message.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.