Today's search podcast covers AOL firing execs over the search privacy issue; how to evaluate search engine popularity figures; Google gets your MTV into web sites; saving addresses for reuse on Google Maps & Yahoo Maps and more!
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Fires CTO & Two Employees After Search Records Slip Up
The Wall Street Journal just reported that AOL has fired the Chief Technology Officer, Maureen Govern, and two other employees after releasing search records last week. The article named "AOL Fires Technology Chief After Web-Search Data Scandal" discloses that Maureen Govern, the CTO along with the researcher who released the data and the manager overseeing the research have been all fired. I am kind of surprised that AOL hit someone so high to the top, but it does make a statement, a statement AOL must make....
Figures Show First Google Decline For Nearly A Year, But What To Believe?
The latest search engine share figures from comScore are now out, and Google's nearly year-long continued rises have came to a halt in July 2006, according to comScore. But how much can you trust any of the figures that ratings services provide? In this post, I look at the latest comScore stats and begin a series about how to critically evaluate search share ratings....
NetRatings: Tiny Google Decline, But Not The First Time & Yahoo Growth
Yesterday I looked at the latest figures out of comScore that showed Google seeing its first drop in search share for nearly a year. My review of rating service figures continues today with NetRatings. They also show a Google drop, but far less than the comScore figures....
AdSense Begins Running MTV & Viacom Video Ads for Select Publishers
After recently announcing a partnership between Google & Viacom, their new video ads have begun displaying for a small group of specially chosen publishers. The videos, which run clips from a variety of shows from Comedy Central, MTV, MTV2, The N, and Nickelodeon channels, are interspersed with ads, and publishers are paid on a CPM basis on how many of the ads are viewed by the user....
- David Brent's Microsoft training video, Sydney Morning Herald
Base Adds Click & Impression Metrics For Merchants
The Google Base Blog announced that Google Base has been tracking clicks and impressions since early June. They are now displaying that data to merchants, so that they can see the number of times their Google Base items are viewed (impressions), clicked on and the pageviews of that item. An impression occurs each time a Froogle or Google Base result is displayed for that item, a click is tracked each time someone clicks on that listed item and a pageview occurs each time someone views the items page. The data is mostly just updated daily, but you can use it...
Philipp notes as does Ionut Alex that with the release of voicemail on Google Talk, you can now use that feature to play audio files over Google's network. Philipp describes a method of easily doing this. One thing to note, as a Mac user. This does not rendered on Apple's Safari web browser, even thought Google Video works fine....
Addresses At Google & Yahoo Maps
Matt McGee posted an entry on a fairly new feature at Google Maps, that allows you to save locations for later use. He notes that Yahoo has had this feature for a while. In addition, the Google Blog has announced this feature earlier this month. I thought it would be useful to write a "how-to" save addresses at Google Maps and Yahoo Maps....
- How Much
Is Link Baiting Services Or Projects Worth?
Honestly, the purpose of this post is selfish, I want someone to come up with the value of a link baiting effort. I am looking for someone to tell me how much time, money and effort should be put towards a link baiting project. What is the minimum you need as an outcome of that link baiting effort to make the link baiting tactic a success? These are questions running through my head over the past couple days....
- How XSS
HTML Injection Might Let Others Put Links On Your Sites
SEOMoz has some excellent examples of government sites that are susceptible to cross site (XSS) html injection, something that can also happen to any site. Let me first do my best to explain what this means in layman terms (hope I get it right)....
LibreDigital Warehouse Competes With Google Book Search
Steve Bryant reports that "publishers fight back against Google," with their own book search service. The new service is named LibreDigital Warehouse and was announced by HarperCollins and LibreDigital the other day. This new service will give "publishers and booksellers the ability to deliver searchable book content on their own Web sites." The technology empowers publishers to define rules on a partner and book title level, defining which pages are viewable, which pages are not, and what percentage of the pages are available. They will begin offer about 200 HarperCollins titles and increase that to 10,000 titles or so. More...
ClickTracks Acquired By J.L. Halsey
The ClickTracks web analytics service has big news today, that it has been acquired by marketing technology firm J.L. Halsey. J.L. Halsey also owns marketing tools such as Lyris, EmailLabs and Hot Banana. Congrats to John and all the crew over at ClickTracks! More information from the press release here....
Subdomains Trademark Violations?
ClickZ has a write up named Can Subdomains Violate a Trademark? In there report, they show how the Jews for Jesus sued the people running jewsforjesus.blogspot.com. The case was ultimately settled out of court and no ruling has been made. But this raises interesting questions. What if we here at Search Engine Watch decided to categorize all Google related topics under the subdomain google.blog.searchenginewatch.com. Is that a trademark violation? I can see how a public hosted domain, like blogspot.com subdomains, might be viewed as more of an infringement of trademark then would be a subdomain hosted on searchenginewatch.com - but...
Adds Cities To Flight Fare Prediction Tool
GigaOM writes that Farecast, a travel search engine that uses statistical modeling to predict if the prices of tickets will increase or decrease over time, has added cities, to include 55 U.S. cities. Wired News takes the "matter of fact" approach to their coverage of Farecast, describing "turns out 13D paid only $300 for her flight, while 14E shelled out nearly $1,000 for his."...
- What is
Google These Days?
Google is a search engine, but it's also one of the world's largest advertising companies. And many analysts are now calling it a media company, as well. So is Google still focused on its mission to organize the world's information and make it universally accessible? Danny Sullivan put that and other questions to Google CEO Eric Schmidt in his keynote conversation at the recent SES San Jose conference. And, as has become a tradition, Andrew Goodman was on hand to not only report on the dialogue but to add his own laser-like insights. Read on in today's SearchDay article, Google...
- My Q&A
With Eric Schmidt In Video & Transcribed
Via Google Blogoscoped, news that Google's now posted a video of my Q&A two weeks ago with Google CEO Eric Schmidt that covered a wide range of topics. I've embedded it below, if you don't want to click through to Google Video. No time to watch? Don't worry, they've also posted a written transcript. There was also a Q&A with press after the conversation, and you'll find a transcript of that here. Can't watch but wish you could listen? You'll find a podcast of the conversation here. That page also has a round-up of press and blogger coverage of the...
- Stephen Colbert's Tips for Protecting Your Online Identity, YouTube
- TrackMeNot Extension, Google Blogoscoped
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Register today!