The New York Times reports that Microsoft is to provide and sell banner ads and sponsored ads on FaceBook, a popular social networking site "aimed primarily at college students." The ads will be "graphical ad placements as well as automated text-based advertisements targeted to content, and over time, aggregate user behavior on an anonymous basis." The Facebook deal is for three years and is at a smaller scale to Google's MySpace deal.
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!*
*Early Bird Rates expire April 17.