Fortune has a nice write up they named "How Google can make - or break - your company." Not only does this article go over how Google can break a small online retailer who depends on organic results, but also how they can break large firms like travel agencies, newspapers, realtors, advertising firms and software makers (even Microsoft). The article makes a good read if you have the time. If you have more time, also read Google Sees Content Deals As Key to Long-Term Growth at the Wall Street Journal, which explores more of Google's future and how you may be a part of it.
Know your Ambiguous Customer: Effective Multi-Channel Tracking
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