Fortune has a nice write up they named "How Google can make - or break - your company." Not only does this article go over how Google can break a small online retailer who depends on organic results, but also how they can break large firms like travel agencies, newspapers, realtors, advertising firms and software makers (even Microsoft). The article makes a good read if you have the time. If you have more time, also read Google Sees Content Deals As Key to Long-Term Growth at the Wall Street Journal, which explores more of Google's future and how you may be a part of it.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Register today!