How are business-to-business companies tapping into the B2B audience via search? For those who stayed to see the last session on the last day of the Search Engine Strategies Conference in San Jose, there were plenty of lessons to be learned and examples to examine in the B2B Case Studies session moderated by Anne Kennedy, Managing Partner at Beyond Ink. Greg Jarboe was there and covered the session for today's SearchDay article, Search Marketing Works for B2B, Too.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!