How are business-to-business companies tapping into the B2B audience via search? For those who stayed to see the last session on the last day of the Search Engine Strategies Conference in San Jose, there were plenty of lessons to be learned and examples to examine in the B2B Case Studies session moderated by Anne Kennedy, Managing Partner at Beyond Ink. Greg Jarboe was there and covered the session for today's SearchDay article, Search Marketing Works for B2B, Too.
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.