Below, a recap of stories posted today to the Search Engine Watch Blog, along with other items we've spotted but not blogged separately:
From The SEW Blog...
- Google's Webmaster Central Adds A Blog
The folks who are responsible for Webmaster Central, the old Google Sitemaps, announced at the Google Blog that they have a blog specifically for Webmasters at http://googlewebmastercentral.blogspot.com/. This blog will be more focused on the technical side of things, from what it appears. Currently, the blog has topics on feature enhancements to Webmaster Central, googlebot tips, system maintenance updates and more....
- Search Forums Roundup: August 25, 2006
Today's SearchDay, Search Engine Forums Spotlight, features our weekly links to this week's hot topics from search engine forums across the web: What Is Social Search? - Keeping Track of Links - Virtual Servers and Subdomains for SEO - Advertising With Ask - How Much to Charge for PPC Work? and more....
- Google Has Too Much Money, Possibly Classified As Investment Fund
Bloomberg reports and the Wall Street Journal reports that Google has asked the SEC for an exception to a rule that would classify them to be regulated as a mutual fund company. Basically, if a company's securities make up more than 40 percent of their assets, then they can be classified as mutual fund company. Google's plea to the SEC was "that it is not in the business of investing, reinvesting, or trading in securities." Right now no one knows if Google will be granted the exemption....
- Google, Yahoo, & MSN Update Search Results
It appears that all the major search engines have been reported to be updating their indexes in some way. Google is updating back links at some of the Google data centers. Yahoo has been recently reported to have updated its algorithm or index, although there is no official word from Yahoo on this as of yet. And MSN Search has confirmed that an update has occurred to their index recently. While Google's update may not be represented in the index, Yahoo and MSN's updates have reports that the search results have indeed changed. For the better or worse - that...
- Windows Live Video Beta Now Available
Techcrunch reports that now available at http://beta.search.live.com/video/. We reported in mid March that the service was rumored to be released in April, but now it is August. I did a search on basketball and the first result returned men streaking at a basketball game. I guess it wasn't the most relevant result, but it was at a basketball game. For more details visit Techcrunch or check out Windows Live Video (notice the "beta" label was left off for now)....
- Tim Converse OF Yahoo Talks About Aggregation Spam
Tim Converse, the web spam fighter at Yahoo Search, wrote a very interesting blog entry explaining aggregation spam. In short, aggregation spam is a form of content spam where you scour the web for matches on a specific keyword phrase, then compile a page of content with snippets and chunks of content found containing that keyword phrase and related keywords around it....
- New 411 User Survey Points To Mobile Local Search Demand
Many Internet companies, especially some of the much-hyped Web 2.0 startups, are busy building tools and applications for which no mainstream consumer demand actually exists. In my view that's what killed many of early Internet companies after the first bubble burst – there was no existing use case to sustain them. But the opposite is true of nascent "mobile local search," a set of half-baked tools and embryonic applications that seek to deliver local content to wireless users. People are eager for local information on the go; and when wireless data services become fast, easy to use and more affordable,...
Headlines & News From Elsewhere
- We love you, webmasters, Official Google Blog
- Weather Report: Yahoo! Search Index Update, Yahoo! Search blog
- Google Adds Library Search to Book Search: Thoughts, Issues, Questions, ResourceShelf
- Credit Card Processing Errors Halt AdWords Buyers from Advertising, Search Engine Roundtable
- 75 SEO Interviews, SEO Scoop
- Google, Yahoo on click fraud audits: look to the IAB, ZDNet.com
- Hoping to Overtake Its Rivals, Yahoo Stocks Up on Academics, WSJ.com
- The Data War: Google, Yahoo, and MSN, ClickZ
- Google's geeky queen of the search-o-sphere, Guardian Unlimited Technology
- Kiko gives up in the face of Google, PC Pro
- Google School: intitle search tweaks, Lifehacker
- Internet Archive settles suit against Wayback Machine, News.com
- Ask's Emmy Smart Answer, ResourceShelf
- Why UI?, Yahoo! Publisher Network
- Microsoft Still Lags Google Despite Facebook Deal, Forbes.com
- Pay-Per-Click Ad Model Becomes Thieves Cash Cow, InternetWeek
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!