Search marketing used to be a playground mostly for small and medium sized businesses with relatively modest budgets. But recently, larger players have entered the game, driving up costs and making it more expensive for smaller players to compete. But not to worry: At a recent Search Engine Strategies panel in San Jose, a number of savvy search marketers offered tips on how to level the playing field. Guest writer Patricia Hursh has coverage of the panel session in today's SearchDay article, Winning Big With a Small Search Marketing Budget.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!