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Yahoo Revamps Real Estate Portal

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The Yahoo Blog announced that they have revamped Yahoo Real Estate. They have also added some more Yahoo Shortcuts that pulls data from Yahoo Real Estate, directly on Yahoo Search. For example, a search on suffern, new york mortgage rates brings back a Shortcut with a chart of rates, with more links to more detailed information. They added some more shortcuts, including a listing short cut, so if you search on chicago real estate you get links to Yahoo Real Estate, if you search on home values you get a instant home valuation tool, if you search on a specific Prudential listing ID in the syntax of Pru ID you get information on that listing. Yahoo has also added deeper integration with Yahoo Real Estate and Yahoo Maps, using the Maps API. The whole thing is greatly revamped and retooled, tons and tons of features - check out the Yahoo Blog or read the full release below.

SUNNYVALE, Calif., Aug 29, 2006 (BUSINESS WIRE) -- Yahoo!(R) Inc.
(Nasdaq:YHOO), a leading global Internet company, today announced an
extensively revamped site which combines access to one of the industry's
most comprehensive databases of real estate listings with a new set of tools
and services that provide everything home seekers need to buy, sell or rent
a home accessible through Yahoo! Real Estate (http://realestate.yahoo.com).

Yahoo! Real Estate combines access to more than 3 million homes with
easy-to-use tools such as interactive maps, access to millions of instant
home valuations through www.zillow.com, mortgage tools with access to local
market rates and more. Tightly integrated with Yahoo!'s powerful search and
maps technology, Yahoo! Real Estate gives users all the information they
need to find the ideal home, and even an agent and financing -- all in one
easy to navigate Web site.

"Finding a home is one of the most important -- and often most expensive --
buying decisions a person makes in life. We've found that house hunters are
most interested in prices, proximity to schools and restaurants, financing
options and home values," said Andrew Braccia, Vice President of Search and
Marketplace, Yahoo!. "By integrating our leading maps, local and search
products into Yahoo! Real Estate, we are giving home seekers fast and easy
access to the comprehensive information they need to make the right buying
or renting decision."

Yahoo! Real Estate has integrated maps and local community information to
transform the online buying and renting experience online. With house
hunters spending an average of 8 weeks(1) researching homes before making a
purchasing decision, they are hungry for information about their soon-to-be
surroundings. Yahoo! Real Estate has added maps with satellite imagery so
house hunters can easily see where homes for sale or rentals are located and
their proximity to roads and other landmarks. Integration with Yahoo! Local
allows users to also see "inside information" about their potential new
neighborhood such as the location of parks, schools, restaurants and read
reviews written by other Yahoo! users. Users can also see a market snapshot
of each community with average house prices, and historical price trends.
Local mortgage interest rates and trends can be accessed on feature-rich
graphs so users can make more informed financing decisions. In addition,
links to Yahoo! Answers allow users to post specific questions about a
neighborhood, mortgage rate or rental, and access a living repository made
up of real life experience, advice and opinion.

When beginning a home search, 77 percent(2) of all home seekers use the
Internet to find everything from listings, financing options and home
values. To improve the search experience, Yahoo! Search has created new
shortcuts that make it fast and easy to find real estate information.
Examples include:

-- Listings Shortcut: Go to Yahoo! Search and type "Chicago real estate"
and it will return links to Chicago listings based on 3 different price
ranges.

-- Mortgage Rate Shortcut: Go to Yahoo! Search and type "Miami mortgage
rates" and quickly see the latest regional mortgage rates directly in
search results

-- Home Values Shortcut: Go to Yahoo! Search and type "Home Values" and
users can easily enter an address for an instant home valuation.

-- Prudential Home Listing: Through an agreement with Prudential Real
Estate, home seekers can even search for details on a home they see
offline, by searching the "Pru ID" found on a home's for sale sign.

Yahoo! Real Estate provides a complete set of tools and access to
comprehensive listings including MLS properties in partnership with
Prudential Real Estate, classifieds, apartment rentals, for sale by owner,
foreclosures, and new home listings. Yahoo! users can easily access this
information by visiting http://realestate.yahoo.com or by utilizing Yahoo!
Search or other Yahoo! properties such as Finance, HotJobs, and the Yahoo!
home page.

(1) 2005 National Association of Realtors(R) Profile of Home Buyers &
Sellers

(2) 2005 National Association of Realtors(R) Profile of Home Buyers &
Sellers

About Yahoo!

Yahoo! Inc. is the No. 1 Internet brand globally and the most trafficked
Internet destination worldwide. Yahoo! provides online products and services
essential to consumers' lives, and offers a full range of tools and
marketing solutions for businesses to connect with Internet users around the
world. Yahoo! is headquartered in Sunnyvale, Calif.

SOURCE: Yahoo! Inc.


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