Microsoft adCenter began inviting selected advertisers into the ContentAds pilot, which is expected to begin displaying contextual ads across selected MSN properties such as Real Estate and Money this fall. The text-based ads, which will be contextually targeted, also allow advertisers to target using both the demographics, geotargeting and incremental bidding tools. For all the scoop, please see JenSense.com
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.