The Wall Street Journal published an article five days ago named Hoping to Overtake Its Rivals, Yahoo Stocks Up on Academics (free article available at Yahoo Research). The article describes how Yahoo is trying to compete with competitors by hiring up all the smartest people out there. About a year ago Danny wrote about The Google Battle For Hiring Tech Talent and if you are a SEW subscriber you can see all of Yahoo's recent hires here. So for now, Yahoo's plan is to hire very bright "Economists and Search Gurus" to get any edge they can against Google and MSN.
Search and traffic sourcing are both crucial to luring shoppers to your website. In this article, "2 Successful Holiday Strategies for Online Retail", you'll learn how to use a two-pronged approach for your holiday search campaigns that combine top keywords with the best referral sites. Data in this article comes from SimilarWeb.