The Wall Street Journal published an article five days ago named Hoping to Overtake Its Rivals, Yahoo Stocks Up on Academics (free article available at Yahoo Research). The article describes how Yahoo is trying to compete with competitors by hiring up all the smartest people out there. About a year ago Danny wrote about The Google Battle For Hiring Tech Talent and if you are a SEW subscriber you can see all of Yahoo's recent hires here. So for now, Yahoo's plan is to hire very bright "Economists and Search Gurus" to get any edge they can against Google and MSN.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.