Below, a recap of stories posted today to the Search
Engine Watch Blog, along with other items we’ve spotted but not blogged
separately:
From The SEW Blog…
Yahoo
‘Goes’ for Windows Mobile
Yahoo announced today the availability of its Go bundle of services for
Windows Mobile. According to the release, the content and applications
available include: Yahoo Mail, Yahoo Search (Local, Web and Image), Yahoo
Photos, Yahoo Address Book and Calendar and Yahoo News and related content….
Matt
Cutts & Vanessa Fox On WebmasterRadio.FM Thursday AT 1PM (PST)
Vanessa Fox just posted at the Google Webmaster Central Blog that she and Matt
Cutts of Google will be live on WebmasterRadio’s GoodKarma show with GoodROI
(Greg Niland). You’ll be able to tune in tomorrow, Thursday at 1pm (PST) to
hear Matt and Vanessa talk shop. Tune instructions at WebmasterRadio.FM….
Over 1.2
Million Flickr Photos Tagged In 24 Hours
Flickr geotagging has clearly taken off in a big way, with the FlickrBlog
reporting that 1,234,384 photographs were geotagged in the first 24 hours of
the service launching, with another 400,000 9 hours later. In general the
service has been very well received and the ability to do more complex
searches is a real bonus. However, there’s a fair amount of disappointment
outside the US and Canada; the maps used for the service are poor at best,
with very little detail, making the service close to unusable. I tried it
myself and there are large tracts of nothing in the…
Internet
Archive Suit Settled
News.com reported that the suit issued back in July 2005 over the Wayback
Machine and the Internet Archive has now been settled. Of course, the terms of
the settlement have not been released to the public. In short, there was a
page archived by the Wayback Machine that had sensitive information on it, the
Wayback Machine technically should not of indexed it but a “temporary bug” had
it indexed for a bit. Brewster Kahle of the Internet Archive said, “this is
really a lawsuit between two parties and we got sort of dragged into it and
I’m glad we’re now…
Yahoo
Hiring Up All The Brains
The Wall Street Journal published an article five days ago named Hoping to
Overtake Its Rivals, Yahoo Stocks Up on Academics. The article describes how
Yahoo is trying to compete with competitors by hiring up all the smartest
people out there. About a year ago Danny wrote about The Google Battle For
Hiring Tech Talent and if you are a SEW subscriber you can see all of Yahoo’s
recent hires here. So for now, Yahoo’s plan is to hire very bright “Economists
and Search Gurus” to get any edge they can against Google and MSN….
Google’s
Accuracy Can Easily Cost Advertisers $285 Million
Brandt Dainow has a interesting article named How Accurate is Google AdWords?
In that article, he shows how Google has earned $6 billion from advertising
during 2005 and $4.6 billion in the first two quarters of 2006. He explains
that if the conservative estimate that 95% of Google’s revenue comes from
AdWords, that puts Google’s income from AdWords last year at $5.7 billion and
$4.37 billion in the first two quarters of 2006. Now, if Google’s statistical
accuracy in detecting invalid clicks is 95%, which is pretty good, then they “mis-billed
$285 million last year.” Read the full article at…
Windows
Live QnA Beta Now Live
The Windows Live QnA Blog announced the other day that Windows Live QnA is now
a public beta, meaning you can test it out yourself at http://qna.live.com/.
Question and Answer search engines are now the new hot social search thing.
Yahoo has been pouring money and promotions into Yahoo Answers and Google has
their Google Answers product for a while. We covered QnA in the past, the
first time was when they had a private beta and the second time is when we saw
some screen captures posted. We may have a more detailed review on Windows
Live QnA in…
Download
Books For Free From Google Book Search
Google is now offering free, downloadable versions of public domain books that
you can find in Google Book search. Unfortunately, there’s no way to browse
through a directory of books that are available. However, you can keyword
search for them easily, sort of….
Google
CEO Eric Schmidt Joins Apple’s Board Of Directors
Google CEO Eric Schmidt’s looking for another small company to help run —
this time, Apple. He’s just been elected to Apple’s board of directors. Google
CEO Dr. Eric Schmidt Joins Apple’s Board of Directors is the press release on
the move, with these quotes from the two main men:…
Accoona
Review In Ariadne
Accoonawas recently reviewed in Ariadne magazine by me. (If you’re not
familiar with Ariadne, it’s a quarterly online magazine aimed towards the UK
academic market, but with a general wide appeal). I won’t go into the entire
review since you can read it in the magazine but in brief I’m pleased with the
recent developments of Accoona, particularly in the area of news and the easy
ways in which searches can quickly be targetted by date, publisher, company,
country and more. If Accoona has passed under your radar recently it may be
worth another look, and if you’re in Europe…
Don’t
Get Caught With Your Contracts Down
Even if you’ve got great search marketing chops, you need to cover your bases
with clients with both pricing and contracts. In today’s SearchDay article,
Pricing Models for the Small SEM Shop, guest writer Christine Churchill has
coverage of a recent SES conference where a number of experienced pros shared
tips and insights on the mechanics of running a successful search marketing
shop….
Microsoft ContentAds Inviting Advertisers into Pilot
Microsoft adCenter began inviting selected advertisers into the ContentAds
pilot, which is expected to begin displaying contextual ads across selected
MSN properties such as Real Estate and Money this fall. The text-based ads,
which will be contextually targeted, also allow advertisers to target using
both the demographics, geotargeting and incremental bidding tools. For all the
scoop, please see JenSense.com…
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