SEO News
Search

Correction: Microsoft Adds Behavioral Targeting Feature

by , Comments

MediaPost reports that Microsoft has added behavioral targeting features to the adCenter product. Microsoft has broken down Internet surfers into 18 audience segments including; mobile users, Internet power users, gamers, movie watchers, new/expecting moms, parents, and several categories encompassing travel searchers, and auto buyers and researchers. This now helps Microsoft stand apart from Google's AdWords product and Yahoo's Search Marketing product, PPC engines that currently do not have integrated behavioral targeting capabilities.

Postscript: Just got an email from an MSN rep that this story is not true. I quote; "The incorrect information is that you state BT (Behavioral Targeting) is available through adCenter, our paid search platform, where as BT (Behavioral Targeting) is only available for display ads."


SES LondonOptimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.

Recommend this story

comments powered by Disqus