Below, a recap of stories posted today to the Search Engine Watch Blog, along with other items we've spotted but not blogged separately:
From The SEW Blog...
Donnelley Buys LocalLaunch
The press release has yet to come out but it's official that RH Donnelley, the third largest US yellow pages publisher, has acquired local SEO/SEM firm LocalLaunch. That means YellowPages.com/AT&T is the only remaining major US publisher that has not acquired an SEM firm. SuperPages recently bought Inceptor and Yellow Book purchased ClickForward previously. I'll do a more elaborate post on my blog later....
Protecting Itself Or Harming The "Innocent"
Google blocking privacy technology over at Boing Boing has Cory Doctrow writing up how Google is blocking some proxy servers from making requests. An attempt by Google to stop those trying to protect themselves from prying eyes? Many have told him that it's Google likely stopping automated request from proxies. That doesn't let Google off the hook. Cory writes: But that doesn't change the essential point: Google is fighting bots by compromising its users' privacy -- the countermeasure is a form of punishing the innocent to get at the guilty. OK, Cory, let's spin it around. Let's say that...
- ESPN To
Manage Own Text Ads & Drop Yahoo
AdWeek.com reports that ESPN.com will be dropping Yahoo's text ads from their site and replacing it with their own ads. ESPN.com will be using Quigo's AdSonar product to manage the auctioning, keyword targeting and placement of the text ads on the site. AdWeek cites that ESPN may be making this move to keep a larger share of the ad dollar, where currently Yahoo may be taking 20% of the ad dollars made on the ESPN.com site....
Google UK Chief Kate Burns Joins AdLink Media Company
Kate Burns, former Google managing director of UK, who has left Google in June for more family time, is reportedly joining a new firm named AdLink. Burns who previously worked for AltaVista was the first Google employee outside of the U.S. Why is Burns coming back so soon? Well she said she has "enjoyed a much needed break over the past couple of months" but she is "ready to return."...
Bullish On Local Search Revenue Outlook
According to an article in today's MediaPost, Borrell Associates' newest local forecast is quite upbeat about geotargeted ad growth across categories, but especially in paid search....
- Digg To
Change System To Stem Gaming; Top Digger Quits
Kevin Ross, founder of Digg.com, wrote that the Digg.com algorithm, for ranking top stories on the home page and other category pages, will be changing. Why? Because of other bloggers beginning to publicize that digg is rigged or at least favors the top 30 or so users (diggers). This notice of an algorithmic change to come to Digg.com has encouraged the top user, p9s50W5k4GUD2c6 to leave Digg with a comment he left here....
Wants To Launch Google Video In Japan
Reuters reports that Google is eager to launch the Google Video product in Japan. Google Japan's President Norio Murakami said, "We haven't yet been able to introduce Google Video in Japan, and hope to do so soon. Going forward, Google's services can't work without cooperation from contents partners." But it appears Google Japan is serious about launching Google Video in Japan soon....
Cutts Doll Gets New Clothes
We mentioned in June how there's an online Matt Cutts doll, where you can put some virtual clothing on Google spam fighter Matt Cutts. Good news, Matt fans. The Matt Cutts Doll has gained some new clothing, creator Evan Bailyn tells me. Among other things, you can now put him in a ninja outfit, a Hugh Hefner robe (completely with pipe), a Yahoo shirt (I think that's new) or position him with his cat. No, you still can't put him in a black hat nor switch him from being a briefs to a boxer guy....
Adjusts Minimum CPC Rates
I reported at the Search Engine Roundtable this morning that Google has made some "minor" adjustments to their minimum CPC prices. In a WebmasterWorld thread, AdWordsAdvisor explained that Google has "rounded many of the minimum CPC amounts so that they'll no longer appear as rather odd amounts." AdWordsAdvisor continues to explain that this has an impact mostly 'lower quality ads,' ads with low CPC rates. Many AdWords customers have noticed that many of their keywords have dropped into the 'inactive keywords' bucket, resulting in lost traffic. I have more details at the Search Engine Roundtable....
- How Top
Agencies Leverage Video for Online Advertising Campaigns
Search Engine Strategies has evolved from a conference focusing just about exclusively on organic optimization to a forum for discussing the wide range of options available to search marketers. A new panel at the recent San Jose conference looked at the opportunities available using online video. Guest writer Brooke Schumacher covered the session for today's SearchDay article, Online Video Advertising Builds Momentum....
Shopping' Competition Intensifying
Several years ago I was in a room with Chuck Davis, then CEO of BizRate (Shopzilla), and pitched him the idea of including local, offline store information in the company's database. He cited the complexity of getting the local information and the absence of a competitive need for it at the time. Times have changed and local (together with "social shopping") is the next frontier for comparison engines....
Headlines & News From Elsewhere
- YouTube's Potential Revenue, A VC
- Ask.com Eyes CP+B, AdWeek
- Podcast: Digg's Anti-Gaming Moves Upset Some Top Diggers; Google Minimum CPCs Change A Bit; Matt Cutts Gets New Clothes & More!, Daily SearchCast
- CitySearch Claims Advertisers Bring in $6k Per Year, Kelsey
- Expedia Privileged Above All Others at Google, SEOmoz
- Search N Sniff the Digg of Search Marketing News, Marketing Pilgrim
- You Know You're in a Seedy Sector When..., SEOmoz
- Search Briefs: Social Search Engine Wink Launches Version 2.0; Norwegian Mobile Portal Powered by Fast Launches, ResourceShelf
- September 11th Resources and Archives, ResourceShelf
- Delicious the new digg/Netscape (or why competition works for everyone), Jason Calacanis
- RSS Compilations: U.S. Government Feeds, ResourceShelf
- The Martinez Dictionary of SEO and Spam Terminology, 2006 Edition, SEOmoz
- Variation on Type-In Traffic, SEOmoz
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!