Friday, the Inside AdWords blog announced a new feature that allows advertisers to see how their ads appear. So if you want to test the appearance of your ad locally or based on a specific set of geographic criteria, you can.
Go to www.google.com/adpreview and type in your keyword phrase. If you want to add geo-specific criteria, you can. To define the country enter &gl=[Two Letter Country Code Here], to define the region enter &gr=[region code here], you can also define city, latitude and longitude, postal code and DMA. More details at the AdWords Help Center.
Search and traffic sourcing are both crucial to luring shoppers to your website. In this article, "2 Successful Holiday Strategies for Online Retail", you'll learn how to use a two-pronged approach for your holiday search campaigns that combine top keywords with the best referral sites. Data in this article comes from SimilarWeb.