A sure sign that search marketing is maturing is the emergence of high-level executives responsible for the search marketing function in larger organizations. Who are these people? What do they do, and how do they jostle successfully in their jobs? A recent panel at SES San Jose explored these and other issues with several vice presidents of search, and guest writer Sara Holoubek covered the session for today's SearchDay article, Your Search, Your Way.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!