A sure sign that search marketing is maturing is the emergence of high-level executives responsible for the search marketing function in larger organizations. Who are these people? What do they do, and how do they jostle successfully in their jobs? A recent panel at SES San Jose explored these and other issues with several vice presidents of search, and guest writer Sara Holoubek covered the session for today's SearchDay article, Your Search, Your Way.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.