If you're doing a search marketing campaign for a pharmaceutical company, alcoholic beverages company or any firm that falls under the purview of a regulatory agency, you must operate under a completely different set of rules than for unregulated firms. Not following these rules could get both your client and your own firm in potentially serious trouble with the authorities. What should you watch out for, and how should you work with a client operating under these restrictions? Read on in today's SearchDay article, Search Marketing in Regulated Industries for insights from search marketers that have successfully navigated the shoals of tricky regulated waters.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.