If you're doing a search marketing campaign for a pharmaceutical company, alcoholic beverages company or any firm that falls under the purview of a regulatory agency, you must operate under a completely different set of rules than for unregulated firms. Not following these rules could get both your client and your own firm in potentially serious trouble with the authorities. What should you watch out for, and how should you work with a client operating under these restrictions? Read on in today's SearchDay article, Search Marketing in Regulated Industries for insights from search marketers that have successfully navigated the shoals of tricky regulated waters.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates extended through Sept 19. Register today!