If you're doing a search marketing campaign for a pharmaceutical company, alcoholic beverages company or any firm that falls under the purview of a regulatory agency, you must operate under a completely different set of rules than for unregulated firms. Not following these rules could get both your client and your own firm in potentially serious trouble with the authorities. What should you watch out for, and how should you work with a client operating under these restrictions? Read on in today's SearchDay article, Search Marketing in Regulated Industries for insights from search marketers that have successfully navigated the shoals of tricky regulated waters.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!