If you're doing a search marketing campaign for a pharmaceutical company, alcoholic beverages company or any firm that falls under the purview of a regulatory agency, you must operate under a completely different set of rules than for unregulated firms. Not following these rules could get both your client and your own firm in potentially serious trouble with the authorities. What should you watch out for, and how should you work with a client operating under these restrictions? Read on in today's SearchDay article, Search Marketing in Regulated Industries for insights from search marketers that have successfully navigated the shoals of tricky regulated waters.
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!