Below, a recap of stories posted today to the Search Engine Watch Blog, along with other items we've spotted but not blogged separately:
From The SEW Blog...
Google.org Creating For Profit Hybrid Cars
In a New York Times article named Philanthropy Google's Way: Not the Usual, describes how Google.org is actually a for-profit company, unlike the "Google Foundation" which is part of Google.org. Google.org is actually "consulting with hybrid-engine scientists and automakers" to design a new "an ultra-fuel-efficient plug-in hybrid car engine that runs on ethanol, electricity and gasoline." I guess we can call it the Google Car? The goal of this Google car is to have these cars exceeds 100 miles per gallon. I wonder what colors these cars will come in?...
Adds More Social Features To Local
Yahoo has been rolling out its "FUSE" (find, use, share, extend) strategy across its many properties and has just made its popular Yahoo Local site more personal and simultaneously more "social." A number of new features have been integrated into the site that allow people to create customized profiles and lists of local favorites but also to tag and share those favorites for discovery by the larger user community....
Matt Cutts On SEO
The only problem with Matt Cutts blogging is that it gets harder and harder to remember all the great nuggets he gives out. I want a chart! Maybe I'll make one. In the meantime, 21 Great SEO Tips From Google's Matt Cutts from SEO Egghead is a nice reference list of Cuttsian proclamations and wisdom over time. Spotted via SEO Black Hat, which notes not everyone might believe what Matt says. True, but it's still nice to know what he said, even if you want to view it with a critical eye. Oh, that acronym? Tell you what? One good...
Fights To Use "Gmail" Name In Germany
News.com has a great write up named Behind Google's German courtroom battle. Google had to stop using the name Gmail in the UK, the same thing is being fought over in Germany. Daniel Giersch, a German venture capitalist, has who has a six-year-old trademark registration of g-mail, will not give up his trademark to Google. The German courts have required Google to remove all references to "Gmail" on Google's pages within Germany. Google is trying to argue that "G-mail" is different from "Gmail" and they should be allowed to use the name in Germany. Google is not giving up on...
Searching Beats Sex Queries & Who's Handing Out The Query Data?
There's a new paper out saying that business topics have ousted sex topics as top searches. Forget the findings, however. In the wake of the AOL search data uproar, I wanted to know where the 20 to 30 million search sessions studied came from....
Back Links From Wikipedia Articles
Steve Rubel spotted a new page at Wikipedia that allows you to quickly locate all the links pointing to a specific site from within the Wikipedia. This page allows you to enter in a domain, and it will bring back all the pages that have links pointing to that domain from within the Wikipedia. For example, Search Engine Watch has 107 citations from the Wikipedia, just search using the syntax *.searchenginewatch.com to find out. It is a great way to see what types of Wiki links you have and also to see how people are using your content in a...
- Yahoo &
Acer Partner: Yahoo Search Default Search Engine on Acer Computers
The Financial Times reports that Yahoo has partnered with Acer, the fourth largest PC manufacturer to set the default search engine to Yahoo Search on those machines. In addition, the default home page for those browsers will be a co-branded page with links to Yahoo services. The terms of this deal were not disclosed, but we know it will be a multi-year partnership....
Expanding One Start-Up At A Time
The Washington Post has an interesting article looking at Google's acquisition strategy, in Google Goes to Market. The article shows how Google has spent a lot less than it's competitors. In fact, it appears Google's goals behind their acquisitions differ greatly from Yahoo and eBay. The article describes that Google tends to buy companies that are early in the stages of development, and then when they acquire them, Google "has done little to highlight them." It is rare for Google to tell the public why they bought a certain company. It is also not like Google wants to buy software,...
- Intuit &
Google Announce Major Local Search Marketing Partnership
In a development with potentially sweeping implications for local search and small business online marketing, Intuit has announced a partnership with Google that integrates AdWords campaign management and other Google-related features directly into the workflow of QuickBooks, the company's bestselling software package for small business. QuickBooks has 3.7 million active small business customers. A similar set of capabilities is contemplated for a future release of Intuit's other bestselling software program Quicken....
Data Center Offers Search Terms & Top Search Engines For Various Countries
New from Hitwise is the Hitwise Data Center, sharing details on web surfing behavior. There are different data centers for various countries, and for search marketers, two key reports tell you top terms and top search engines....
Headlines & News From Elsewhere
- Technically, the "don't be evil" rule doesn't apply to contractors, Good Morning Silicon Valley
- The SEM Hierarchy Of the E-mail Inbox, MediaPost
- Podcast: Do Business Queries Beat Sex? Yahoo Ties Up With Acer; Google Fights Over Gmail; Worship Google? Plus More!, Daily SearchCast
- Google Finance Gets Visits from Brand Searches, Hitwise
- The Continuing Adventures of Google's Inconsistent PR Team, Google Watch
- The Making of Google Calendar, Google Blogoscoped
- Turn Your Favorite Feeds Into an Email Newspaper, Micro Persuasion
- Google Spamming own results, Threadwatch.org
- Apple HQ Now In MSN Virtual Earth; GooglePlex and Yahoo HQ Too!, ResourceShelf
- Picasa 2.5 Out Of Beta, Google Operating System
- The Big Local, ClickZ
- Making Search More Creative, iMedia Connection
- Yahoo! Opens New E-Mail to All Users in US, 18 Countries, Bloomberg
- Surfing the Internet for Spoken Words, Wall Street Journal
- More on Yahoo Search Ads & PayPal Icons, Search Engine Journal
- Google May Partner With Local News For Video, PaidContent.org
- Technorati Top 100 - Too Easy to Game?, SEOmoz
- Free Tool for Latent Semantic Analysis, Marketing Pilgrim
- Netscape Video Launches, Jason Calacanis
- It's Easy to Complain About Web Privacy, A Lot Harder to Act, Wall Street Journal
- The Church Of Google, InsideGoogle
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!