Via Threadwatch, Google will flex political muscles
PAC to raise money for causes, candidates; lobbyists on board from the San Francisco Chronicle covers how Google has created its own Political Action Committee named Google NetPAC to to support candidates backing "an open and free internet." Google has some small footprints in Washington already, hiring a lobbying firm in the past to help push public policy in the direction Google wants it to go.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.