Real estate search site Zillow.com has added personalization features and the ability for homeowners to publish their own information beside Zillows home-valuation "Zestimates."
A new "My Zillow" feature allows users to track homes and save other content to a personal page. Zillow previously allowed homeowners to modify and/or correct the details, features and amenities of their homes and recalculate the estimated value. Those details and modifications can now be made public beside Zillow's own Zestimate if owners so choose.
Zillow's Zestimates have been critiqued in some quarters for being inflated or otherwise inaccurate. This capability will help add more accurate data to the content on the site.
Finally, Zillow has added cool "heat maps" to the site, showing by color the price per square foot of any area in the country.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!