The major search engines are all frequent filers of patent applications. While most of these documents make for fascinating reading, do they offer any useful clues for optimizing web pages that might give search marketers an edge? Maybe, maybe not, said a panel at a recent Search Engine Strategies conference. Shari Thurow was there and has more on the session in today's SearchDay article, Do Patents Point to SEO Gold?.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.