Marketing on Google: It's Not Just Text Anymore from the New York Times covers how Google is partnering with a traditional ad company to do an integrated campaign for General Motors, one that begins today to promote the Saturn brand in Google Earth, video ads through Google AdSense For Content and other unnamed Google products (fair to say, those old school text ads will be part of it).
Meanwhile, Cameron Othuis points out how BMW is letting opportunities slip by in by overlooking paid ads. Similarly, last month, Steve Plunkett dropped me an email where he was amazed that Pontiac was running those TV ads we've mentioned before about Googling them in his area but without paying more attention to the organic results.
To prove his point, he created a page to rank well for pontiac dealers dallas-ft.worth at Google, which now ranks first. Of course, that's a lot of words, making it easier to rank. A search on pontiac dallas doesn't list him, though pontiac dealers dallas does. While perhaps Pontiac could do more on the organic side, they aren't complete invisible -- and that big fat paid link at the top saying "The Official Pontiac Site" is pretty noticeable.
Postscript: See Google / Saturn Video Ad for an example of the landing page for the ads
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!