SEO News

Search Headlines & Links: September 22, 2006

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Below, a recap of stories posted today to the Search Engine Watch Blog, along with other items we've spotted but not blogged separately:

From The SEW Blog...

  • Google Loses Appeal On Posting Belgian Ruling
    Google loses appeal on posting court ruling from Reuters covers Google losing an appeal that it should not be required to post the ruling of a Belgian court over a copyright infringement lawsuit on its Belgian web search and news sites. It now will be fined 500,000 euros per day for each day it fails to comply. Google has a further appeal on the entire case, including posting the ruling, that will be heard in November. My past article Google's Belgium Fight: Show Me The Money, Not The Opt-Out, Say Publishers has more about that and the entire case....
  • Publisher Groups To Test New Search Engine Rights Management System
    Several mostly print publisher groups say they are to test a new "Automated Content Access Protocol" that they feel will head off conflicts with search engines. A release with more information is below....
  • Google & Saturn Team Up On Video Ads, Google Earth Promotion
    Marketing on Google: It's Not Just Text Anymore from the New York Times covers how Google is partnering with a traditional ad company to do an integrated campaign for General Motors, one that begins today to promote the Saturn brand in Google Earth, video ads through Google AdSense For Content and other unnamed Google products (fair to say, those old school text ads will be part of it)....
  • BusinessWeek's Good Look At Click Fraud
    Via Micropersuasion, Click Fraud is a BusinessWeek cover story on, well, click fraud. What's new from stories we've already read and read and read about click fraud before? Lots, ranging from a new advertiser pressure group, to an industry estimate that click fraud is 10 to 15 percent, along with a couple outing themselves as fraudsters. It's well worth a read. Here are some highlights: BusinessWeek talks about its investigation coming up with "paid to read" rings, spread out in a way to presumably avoid detection. We get a named Minnesota couple talking about how they "dabbled" in click...
  • Google On How To Let Googlebot In, Keep Bad Bots Out
    One of the things that came out of our Bot Obedience Course at SES San Jose last month was a wish that search engines somehow made it possible for site owners to know they were sending "trusted" or "certified" spiders. Now Google's suggested one way this can be done....
  • Webmasters Complaining About Google? Get A Job Helping Them Know!
    A new job opening from Google, Webmaster Trends Analyst. It's all about helping Google monitor what webmasters are upset or concerned about at forums, conferences and other venues. From the job description: Responsibilities: Monitor webmaster issues (in various online forums, conferences, internal questions, etc.). Analyze data for trends. Formulate recommendations. Route issues using appropriate escalation paths. Investigate specific issues, as needed. Sounds like a perfect job for Barry Schwartz! Of course, if I lose yet another news editor to a search engine, oh vey!...

Headlines & News From Elsewhere

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