Below, a recap of stories posted today to the Search Engine Watch Blog, along with other items we've spotted but not blogged separately:
From The SEW Blog...
Loses Appeal On Posting Belgian Ruling
Google loses appeal on posting court ruling from Reuters covers Google losing an appeal that it should not be required to post the ruling of a Belgian court over a copyright infringement lawsuit on its Belgian web search and news sites. It now will be fined 500,000 euros per day for each day it fails to comply. Google has a further appeal on the entire case, including posting the ruling, that will be heard in November. My past article Google's Belgium Fight: Show Me The Money, Not The Opt-Out, Say Publishers has more about that and the entire case....
Publisher Groups To Test New Search Engine Rights Management System
Several mostly print publisher groups say they are to test a new "Automated Content Access Protocol" that they feel will head off conflicts with search engines. A release with more information is below....
- Google &
Saturn Team Up On Video Ads, Google Earth Promotion
Marketing on Google: It's Not Just Text Anymore from the New York Times covers how Google is partnering with a traditional ad company to do an integrated campaign for General Motors, one that begins today to promote the Saturn brand in Google Earth, video ads through Google AdSense For Content and other unnamed Google products (fair to say, those old school text ads will be part of it)....
BusinessWeek's Good Look At Click Fraud
Via Micropersuasion, Click Fraud is a BusinessWeek cover story on, well, click fraud. What's new from stories we've already read and read and read about click fraud before? Lots, ranging from a new advertiser pressure group, to an industry estimate that click fraud is 10 to 15 percent, along with a couple outing themselves as fraudsters. It's well worth a read. Here are some highlights: BusinessWeek talks about its investigation coming up with "paid to read" rings, spread out in a way to presumably avoid detection. We get a named Minnesota couple talking about how they "dabbled" in click...
On How To Let Googlebot In, Keep Bad Bots Out
One of the things that came out of our Bot Obedience Course at SES San Jose last month was a wish that search engines somehow made it possible for site owners to know they were sending "trusted" or "certified" spiders. Now Google's suggested one way this can be done....
Webmasters Complaining About Google? Get A Job Helping Them Know!
A new job opening from Google, Webmaster Trends Analyst. It's all about helping Google monitor what webmasters are upset or concerned about at forums, conferences and other venues. From the job description: Responsibilities: Monitor webmaster issues (in various online forums, conferences, internal questions, etc.). Analyze data for trends. Formulate recommendations. Route issues using appropriate escalation paths. Investigate specific issues, as needed. Sounds like a perfect job for Barry Schwartz! Of course, if I lose yet another news editor to a search engine, oh vey!...
Headlines & News From Elsewhere
- Tom is not your friend, Valleywag
- Podcast: BusinessWeek Cover Story On Click Fraud; Got SEO On The Brain? And More!, Daily SearchCast
- Interview With Google Analytics' Senior Manager, Web Pro News
- Want To Be a Google Lab Rat?, Search Engine Roundtable
- ATM cashpoints hacked via Google, TechWorld
- Google AdSense Tips Brochure, Google Blogoscoped
- Top 21 Signs You Need a Break from SEO, Small Business SEM
- Ask.com To Upgrade Paid Search Platform, MediaPost
- Google Study: Internet Directs Moviegoers, MediaPost
- Everyone Can Go Home Now, ClickZ
- AOL to Reorganize, ClickZ
- Hitwise: Steve Irwin Searches, iMedia Connection
- Google erases Operation Ore campaign site, The Register
- Ooops! YPN error causes low impression reporting, JenSense
- How to explain RSS the Oprah way, Back in skinny jeans
- Leveraging Comments & the Spelling Police, SEO Book
- New Google Spreadsheets Features, Official Google Blog
- AdSense adds a new 200x200 ad unit size, JenSense
- No Charge: Outsell's 2007 Info Industry Outlook Available, ResourceShelf
- New Research PARC: Social information foraging and collaborative search, ResourceShelf
- Google's Indexbench: Domains and a Now a Trademark Application, ResourceShelf
- UK's Incisive Media To Be Bought By Apax For $375 million; Some Shareholders Unhappy, PaidContent.org
- Search every code-example in every O'Reilly book, Boing Boing
- MeeVee Overhauls Site. I Want More, TechCrunch
- InfoSpace's Shares Tank 22 Percent on Carrier Loss; Need To Windup?, PaidContent.org
- Yahoo Hack Day, a career fair for an era of participation, Niall Kennedy
- NASA, Google alliance slow going, News.com
- AOL Opens Powerful Video Metasearch Engine, Micro Persuasion
- How to get on the digg homepage, Pronet Advertising
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!