Microsoft announced the launch of "Digital Advertising Solutions" and a related media campaign to promote it. What is "Digital Advertising Solitions?" It's an effort to bring together, in one convenient buying environment, Microsoft's extensive portfolio of consumer properties in gaming, mobile and online. According to the press release, "Microsoft Digital Advertising Solutions offers advertisers the ability to reach more than 465 million consumers each month across the MSN network and millions more through Windows Live, Xbox Live and Office Online. Microsoft's advertising portfolio extends its reach across some of Microsoft's latest releases such as Live Search and Live Local Search, through relationships such as those with Facebook, and the acquisition of in-game advertising pioneer Massive Inc."
I have a slightly longer post on my blog.
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SES Conference & Expo has merged with ClickZ to bring you ClickZ Live! The new global conference series takes on the identity of the industry's premier digital marketing publication, ClickZ.com, and kicks off March 31-April 3 in New York City. Join the industry's leading tech-advertisers in the advertising capital of the world! Find out more ››
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