Below, a recap of stories posted today to the Search
Engine Watch Blog, along with other items we’ve spotted but not blogged
separately:
From The SEW Blog…
Microsoft Consolidates Platform, Portfolio In ‘Digital Advertising Solutions’
Microsoft announced the launch of “Digital Advertising Solutions” and a
related media campaign to promote it. What is “Digital Advertising Solitions?”
It’s an effort to bring together, in one convenient buying environment,
Microsoft’s extensive portfolio of consumer properties in gaming, mobile and
online. According to the press release, “Microsoft Digital Advertising
Solutions offers advertisers the ability to reach more than 465 million
consumers each month across the MSN network and millions more through Windows
Live, Xbox Live and Office Online. Microsoft’s advertising portfolio extends
its reach across some of Microsoft’s latest releases such as Live Search and
Live Local Search,…
Google
Leads in Dead and Old Pages
In Google Has the Largest Number of Dead and Old Pages, Ionut Alex. Chitu of
the Google Operating System Blog points to a video, and some research from
Google’s Ziv Bar-Yossef, which discusses how to grab a random sample of pages
from major search engines, and extrapolate from those pages information about
the search engines. This can be used in a number of ways……
Organic
& Paid Search Conversion Metrics Similar
ClickZ reports on a WebSideStory study that shows that organic search traffic
realized a conversion rate of 3.13 percent while paid search traffic realized
a conversion rate of 3.4 percent. The study covered 57 million search engine
visits from “20 business-to-consumer e-commerce sites during the first eight
months of 2006.” ClickZ notes that organic search traffic does tend to have a
higher click rate (1.5 times higher than paid search volume)….
Google
Displaying Really Long Site Descriptions?
Philipp Lenssen spotted a screen capture of Google displaying a really long
and extended description within the search results page for a search on [blogspot.com
autoregistration]. I personally do not see the nine or so line description but
Philipp posted a screen capture. Matt Cutts of Google commented saying he was
also not able to “recreate those snippets,” so maybe a temporary Google bug,
spyware, or a fake?…
Real
Estate Search Engine Trulia Adds New Depth, Features
As the housing market cools, the real estate vertical is heating up. Today,
real estate search engine Trulia launched several new features, a week after
Zillow introduced new functionality and about three weeks after Yahoo! Real
Estate announced a range of new tools and a site redesign….
Fortune
Looks At Chaotic Google & Whether It Can Have A “Second Act”
Chaos by design is a Fortune cover story on Google, covering the company’s
fast-paced, seemingly disorganized approach to products and exploring if it
can come up with a “second act” to please investors:…
Google’s
Marissa Mayer Makes Newsweek Cover
Via Valleywag, news that Google’s Marissa Mayer, vice president of search
products & user experience, makes the cover of Newsweek and is named one of
the most powerful women of her generation. Good luck trying to find the
article on the horrible MSNBC-hosted Newsweek site itself. I finally gave us
and did a regular Google search for marissa mayer newsweek sept. 25 to find it
here: Leading the Way. Marissa comes up on page 5. Her home town paper gives
her a write-up here: Wausau girl hits big-time, along with a larger version of
the Newsweek cover….
Goodbye
Froogle; Hello Google Product Results In Web Search
Froogle, Google’s shopping search engine that launched with big hopes back in
2002, is to be deemphasized in place of product listings integrated into
regular Google search results….
Google
Changes Mind, Posts Belgian Ruling
Google has now posted the text of a Belgian ruling finding it violated
copyright on the Google Belgium home page. The ruling has also been posted to
the home pages of Google Images Belgium, Google News Belgium but not Google
Groups Belgium….
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