Just a quick note that Google's posted on its official blog about the Google Belgian news issue that I've been covering, while William Slawski has a nice translation in the works on the ruling itself.
About the Google News case in Belgium from the Official Google Blog doesn't really provide much new information that you haven't already gotten in reports from me and others. What should it provide? How about answers to:
- Exactly how did Google fail to react to the legal action before it went to
trial? Information was sent to Google's headquarters in Belgium. If it had
been acted upon, Google might have won in the first round of the case by
actually presenting a defense, rather than being absent.
- Why did Google initially refuse to post the ruling on the Google web sites in Belgium after last Friday's decision, then change its mind?
The post does stress that there are ways for publishers to easily stay out of Google. Those ways don't appear to have been presented to the court itself. Writes William Slawski in Belgian Copyright Ruling Against Google News:
I'm surprised by the lack of mentions of the use of a noarchive meta tag or noindex meta tags or by the use of robots.txt to disallow Google from indexing or archiving the pages of the newpapers in question.
While the Court does note that the onus of keeping copyright from being infringed falls upon the owner of the technology used to take text from the newspapers in question, this seems like an omission worth noting.
Regardless of how the Court may have felt about those options, I think that they should have been addressed in some manner. The failure to do so makes it appear that they either weren't provided information about those by their expert, or didn't understand them, or may not have addressed those issues on purpose.
A simple noarchive tag would have kept information on those pages from being cached by Google. A noindex tag or disallow directive should have kept their pages from being indexed at all by Google. Were they using these and Google ignored them? I suspect that they weren't.
After some more analysis, including an important argument over whether Google is a portal competing with newspapers or a search engine (answer, in my view, probably both depending on whether you keyword search Google News or read by browsing), he provides a long and what seems fairly complete English translation of the French-language ruling.
For more background on the case, see my prior posts:
Belgium Fight: Show Me The Money, Not The Opt-Out, Say Publishers:
Explains when the ruling happened, how Google reacted to remove the
publications more than they were probably expected and why if the fight were
really about copyright, the entire court case could have been avoided through
the use of a simple robots.txt file.
Loses Appeal On Posting Belgian Ruling: Covers Google losing the judgment
on Friday about posting the text on its web site.
Groups To Test New Search Engine Rights Management System (Updated):
Covers a new system that publishers have proposed that some suggest would have
avoided the Belgian case -- except that as my previous story explains,
existing systems would have stopped that well enough.
- Google Changes Mind, Posts Belgian Ruling: Covers Google posting the ruling, plus how dropping cached pages likely would help Google's case going forward.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!