ClickZ reports that ClickForensics announced that they will be leading a new group named The Click Quality Council to "discuss Pay Per Click (PPC) quality issues and to ensure their interests are represented in the development of PPC measurement standards." The Click Quality Council has 20 advertisers including names such as VISA and LendingTree and agencies such as Carat Fusion and Agency.com. There were hints that this group would be formed in the BusinessWeek's Good Look At Click Fraud. It is important to note that the IAB seems to be setting up a similar organization, but the IAB will have both advertisers/agencies and search engines involved, whereas the Click Quality Council will only have advertisers and agencies.
Postscript: Some corrections were made to this article.
(1) The Click Quality Council has 20 advertisers.
(2) The CQC wants to make it clear that they are not setting up a "similar or competing organization" to the IAB or to SEMPO.
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!