Below, a recap of stories posted today to the Search
Engine Watch Blog, along with other items we’ve spotted but not blogged
separately:
From The SEW Blog…
Ask.com
Upgrades Weather Results & Adds Earthquake Data
Gary Price reports that Ask.com has launched an enhanced version of the
weather results and has added earthquake data to Smart Answers. For an example
of the enhanced weather results, do a search on weather in 10010 and then
click on the top link and you will get a lot more detail, check it out. Also,
if you want earthquake information, just search on earthquakes and you will
get the most recent earthquake activity, of course you can also search by
location….
comScore:
Local Search Gains Momentum
SES Local starts today in Denver, so it’s timely that comScore released new
local search data, which they’ll be presenting at the show. Here are the
top-level findings: “According to the study, 63 percent of U.S. Internet users
(or approximately 109 million people) performed a local search online in July,
a 43-percent increase versus July of 2005. Google Sites (30 percent) and
Yahoo! Sites (29 percent) garnered the largest share of local searches in
July. Microsoft Sites captured 12 percent of local searches, followed by the
Time Warner Network with 7 percent.” The release has the full market-share
breakdown….
The
Click Quality Council Formed By ClickForensics
ClickZ reports that ClickForensics announced that they will be leading a new
group named The Click Quality Council to “discuss Pay Per Click (PPC) quality
issues and to ensure their interests are represented in the development of PPC
measurement standards.” The Click Quality Council has 2,500 advertisers
including names such as VISA and LendingTree and agencies such as Carat Fusion
and Agency.com. There were hints that this group would be formed in the
BusinessWeek’s Good Look At Click Fraud. It is important to note that the IAB
seems to be setting up a similar organization, but the IAB will have…
Beware:
Giant Bug Found On Google Earth
Google Sightseeing reports a huge alien bug being found via Google Maps. Take
a look at here or on Google Maps here and you will notice this huge bug about
200+ feet long on German land. Don’t worry, it is not some alien from
outer-space. It appears that a bug got stuck between the “glass plate and the
film during the scanning process.”…
Google
Not To Deliver Orkut Data To Brazil Authorities
Google won’t hand data to Brazil judge from the Associated Press reports that
Google will not be meeting the deadline to provide Brazilian authorities with
the data they requested on specific Orkut users. This comes after Google
saying they will hand over the data to Brazil. So the question is, will Google
be fined $23,000 per day by the Brazilian judge until they comply? Google has
promised to issue a court explanation as to why they cannot provide the data
Brazil requested. The AP article also quotes Debbie Frost of Google saying,
“We have and will continue to provide Brazilian…
Yahoo
Acquires Jumpcut To Add Editing Tools To Yahoo Video
Yahoo announced that they have acquired Jumpcut, a company that allows you to
create videos by remixing them and then sharing them with friends, who can
then remix your videos. Jumpcut has an extensive online toolset to remix
videos with their online editing tools. Yahoo said that this acquisition will
make “Yahoo Video an even better place for people to create, share, and
discover great video online.”…
Fun and
Profit with Search Ad Arbitrage
Clever (some would say evil) search advertisers are taking advantage of price
differences in search advertising programs by buying comparatively inexpensive
paid links in search results that drive users to pages with contextual ads
with higher payoffs. While this search arbitrage is profitable for those who
do it properly, it also aggravates other advertisers who complain that it
drives costs up. And searchers aren’t always happy with the practice either.
The subject of search arbitrage was the focus of a lively debate at a recent
SES panel, and guest writer Cat Seda covered the fireworks in today’s
SearchDay article, Search…
Text
Link Ads Launches Feedvertising
Techcrunch reports that Text Link Ads has launched a new product named
Feedvertising. Feedvertising is an advertising solution that allows
advertisers to place text ads within RSS feeds. It also allows publishers to
get paid for including those ads in their RSS feeds. There is a great tutorial
for those who are a bit confused about RSS and ads in RSS at TubeTorial. Also
the Link Building Blog has more details here….
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