SEO News

Amazon's A9 Becomes, Well, Sort Of Nothing

by , Comments

Amazon's A9 saw the loss of its driving force Udi Manber to Google earlier this year. Now two years after its launch, A9 itself has lost virtually all of its  many of its distinguishing features, according to an update from the company, including:

BlockView? They've killed BlockView? It was the best thing A9 had going for it. Of course, none of these features have helped A9 succeed as a search service. It's gone nowhere, as my A9's Low Popularity & Slower Growth post from earlier this year covers.

Frankly, A9's always felt like some type of Amazon plaything, a way for Amazon to say they were in search but also pretend it was all just an experiment, if it failed to succeed. I think the failure is now apparent, and Amazon seems to be cutting its losses pretty dramatically.

Microsoft's Windows Live search engine continues to power searches at Amazon, as it has since May. Pandia takes a closer look at what's left  in Amazon's A9 search engine redesigned.

ClickZ Live New York What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!

Recommend this story

comments powered by Disqus