SEO News

Amazon's A9 Becomes, Well, Sort Of Nothing

by , Comments

Amazon's A9 saw the loss of its driving force Udi Manber to Google earlier this year. Now two years after its launch, A9 itself has lost virtually all of its  many of its distinguishing features, according to an update from the company, including:

BlockView? They've killed BlockView? It was the best thing A9 had going for it. Of course, none of these features have helped A9 succeed as a search service. It's gone nowhere, as my A9's Low Popularity & Slower Growth post from earlier this year covers.

Frankly, A9's always felt like some type of Amazon plaything, a way for Amazon to say they were in search but also pretend it was all just an experiment, if it failed to succeed. I think the failure is now apparent, and Amazon seems to be cutting its losses pretty dramatically.

Microsoft's Windows Live search engine continues to power searches at Amazon, as it has since May. Pandia takes a closer look at what's left  in Amazon's A9 search engine redesigned.

The Original Search Marketing Event is Back!
SES DenverSES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Register today!

Recommend this story

comments powered by Disqus