Ask.com took a big risk when it retired its iconic butler mascot and rebranded its site with a new look, features and tools. Before the change, the company did extensive research and testing with users to make sure that the transition went smoothly, and the work paid off with an increase in traffic. In today's SearchDay article, Rebranding Ask.com, guest writer Rae Hoffman interviews Ask.com's Senior User Experience Analyst Michael Ferguson for the inside story on how the company successfully re-engineered its web site.
Search and traffic sourcing are both crucial to luring shoppers to your website. In this article, "2 Successful Holiday Strategies for Online Retail", you'll learn how to use a two-pronged approach for your holiday search campaigns that combine top keywords with the best referral sites. Data in this article comes from SimilarWeb.