Ask.com took a big risk when it retired its iconic butler mascot and rebranded its site with a new look, features and tools. Before the change, the company did extensive research and testing with users to make sure that the transition went smoothly, and the work paid off with an increase in traffic. In today's SearchDay article, Rebranding Ask.com, guest writer Rae Hoffman interviews Ask.com's Senior User Experience Analyst Michael Ferguson for the inside story on how the company successfully re-engineered its web site.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!