An excellent News.com article highlights some of the major problems with mobile search and explores some of the solutions and opportunities available to vendors and users. The problem is that "only 18 percent of wireless users in the U.S. have even tried surfing mobile Internet," estimates by the Yankee Group. Google, Yahoo, InfoSpace, JumpTap and Medio see this as an opportunity and continue to develop tools and technologies to bring more of the mobile population onto the mobile web via mobile search.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!