An excellent News.com article highlights some of the major problems with mobile search and explores some of the solutions and opportunities available to vendors and users. The problem is that "only 18 percent of wireless users in the U.S. have even tried surfing mobile Internet," estimates by the Yankee Group. Google, Yahoo, InfoSpace, JumpTap and Medio see this as an opportunity and continue to develop tools and technologies to bring more of the mobile population onto the mobile web via mobile search.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!