The other day, Ask.com was featured in a USA Today article named What's Teoma, you ask? You could ask Jeeves, but he's become ... Teoma. Yes, a weird title for a USA Today post, in where USA Today goes into the past of Teoma, Ask Jeeves, Teoma, Rutgers, IBM and Apostolos Gerasoulis. The article is a fun read but it needs some clarifications that are either wrong or can be interpreted the wrong way. The article says, "Lanzone turned off Ask's technology and began to power Ask.com with Teoma." Lanzone, being Jim, the new CEO of Ask.com. The time they are referencing to turning off Ask.com is February 2005. That is actually not true, Teoma has been powering Ask for at least three years now. It did not happen when Ask.com changed their name from Ask Jeeves to Ask.com. Other than that, the article is short and enjoyable, so check it out.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
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