Consulting firm TeleMapics is offering a free local search white paper, which you can get here. Called "Local Search: Time for a Tune-Up?," the document is 62 pages and provides a fairly detailed overview of the state of local search. For those already working with local search, there's nothing here you probably won't already know. But it's a good primer for those who aren't very familiar with the area -- and it's free.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!