Consulting firm TeleMapics is offering a free local search white paper, which you can get here. Called "Local Search: Time for a Tune-Up?," the document is 62 pages and provides a fairly detailed overview of the state of local search. For those already working with local search, there's nothing here you probably won't already know. But it's a good primer for those who aren't very familiar with the area -- and it's free.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!