Blinkx signs Microsoft pact from Reuters covers how video search company Blinkx is expected to announce today a partnership with Microsoft to power Microsoft's video search needs, such as at Windows Live Search Videos.
Interestingly, Blinkx is to get a licensing fee rather than a cut of revenues. Licensing fees for search results largely died out around 2001.
Microsoft Live's video search is currently powered by AOL Truveo technology (compare a search for cars on Windows Live Video to AOL's Truveo-powered SearchVideo and you'll see the results are the same). Microsoft said last month it was planning to develop its own video search tech.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!