IndustryMicrosoft Partners With Blinkx On Video Search

Microsoft Partners With Blinkx On Video Search


Blinkx signs Microsoft pact
from Reuters covers how video search company
Blinkx is expected to announce today a
partnership with Microsoft to power Microsoft’s video search needs, such as at
Windows Live Search Videos.

Interestingly, Blinkx is to get a licensing fee rather than a cut of
revenues. Licensing fees for search results largely died out around 2001.

Microsoft Live’s video search is currently powered by AOL Truveo technology
(compare a search for cars on
Windows
Live Video
to AOL’s Truveo-powered

SearchVideo
and you’ll see the results are the same). Microsoft
said last
month
it was planning to develop its own video search tech.

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