More and more directory assistance (DA) is starting to morph into voice-enabled mobile (local) search. This piece in the NY Times over the weekend describes a new deal between automated voice services company Tellme Networks and Cingular Wireless for an expanded service that will offer a range of options that are much broader than current DA. Here's a previous post about how directory assistance call volumes indicate mobile search category demand.
Here's more discussion of voice, DA and the mobile user experience on my blog.
Introducing... ClickZ Live!
SES Conference & Expo has merged with ClickZ to bring you ClickZ Live! The new global conference series takes on the identity of the industry's premier digital marketing publication, ClickZ.com, and kicks off March 31-April 3 in New York City. Join the industry's leading tech-advertisers in the advertising capital of the world! Find out more ››
*Super Saver Rates expire Jan 24.