More and more directory assistance (DA) is starting to morph into voice-enabled mobile (local) search. This piece in the NY Times over the weekend describes a new deal between automated voice services company Tellme Networks and Cingular Wireless for an expanded service that will offer a range of options that are much broader than current DA. Here's a previous post about how directory assistance call volumes indicate mobile search category demand.
Here's more discussion of voice, DA and the mobile user experience on my blog.
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.