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Search Headlines & Links: October 9, 2006

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Below, a recap of stories posted today to the Search Engine Watch Blog, along with other items we've spotted but not blogged separately:

From The SEW Blog...

  • Cingular Wireless Voice-Enabled Mobile Local Search
    More and more directory assistance (DA) is starting to morph into voice-enabled mobile (local) search. This piece in the NY Times over the weekend describes a new deal between automated voice services company Tellme Networks and Cingular Wireless for an expanded service that will offer a range of options that are much broader than current DA. Here's a previous post about how directory assistance call volumes indicate mobile search category demand....
  • Coke Counters Bad PR With Search Ads
    Coca-Cola Counters Critics With Search Ads from MediaPost covers how Coke is using search marketing to get the word out about a court victory where it was accused by a Colombian trade union of intimidating and assassinating union leaders....
  • Microsoft Partners With Blinkx On Video Search
    Blinkx signs Microsoft pact from Reuters covers how video search company Blinkx is expected to announce today a partnership with Microsoft to power Microsoft's video search needs, such as at Windows Live Search Videos....
  • Windows Live Search Mobile PPCall Deal With Ingenio
    A few weeks ago Google introduced sponsored listings into mobile search. Yahoo followed last week. Now Microsoft has partnered with Ingenio to deliver pay-per-call listings into Windows Live Search for mobile. But unlike the other two programs this is not being launched in beta....
  • Official Google Blog Gets Hacked After Message On Security
    The Official Google Blog was hacked over the weekend, happening embarrassingly after Google had just posted about how seriously it takes security. It's also follows a pseudo-hack earlier this year, when someone else took over the Google Blog when the company accidentally deleted it....

Headlines & News From Elsewhere


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