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Cool New Real Estate Tools

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The real estate vertical is one of the most interesting online segments for several reasons. Among them are the tools that have been developed amid intensifying competition.

Two relatively new ones are Rentometer from iiProperty, a company that helps manage real-estate investments and rental properties, and Mapvine from a company called Rentvine.

Mapvine is a free tool that enables anyone to place map-based listings (rentals, store locations, etc.) on their sites without any technical knowledge or expertise.

Rentometer allows you to compare what you're paying to average rents in your area. For example, before my wife and I moved from San Francisco, CA to where we live currently we were paying approximately $1375 a month in rent (over four years ago). Today that looks like an incredible deal.

Rentometer also shows you the highest rents by zip and by city.

SimilarWeb Search and traffic sourcing are both crucial to luring shoppers to your website. In this article, "2 Successful Holiday Strategies for Online Retail", you'll learn how to use a two-pronged approach for your holiday search campaigns that combine top keywords with the best referral sites. Data in this article comes from SimilarWeb.

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