The web has disrupted virtually every business model that relied on packaging and selling information. But is the information found on the web "good enough" to seriously compete with services that sell authoritative, reliable information, especially when it comes to "crucial" content used for making consequential decisions? In today's SearchDay article, The Ongoing Struggle of Free vs. Fee, SEW Managing Editor Elisabeth Osmeloski and guest writer Todd Malicoat report from the ASIDIC Fall Meeting on this contentious issue facing the traditional information industry.
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.