Below, a recap of stories posted today to the Search Engine Watch Blog, along with other items we've spotted but not blogged separately:
From The SEW Blog...
Information in a Free Web World
The web has disrupted virtually every business model that relied on packaging and selling information. But is the information found on the web "good enough" to seriously compete with services that sell authoritative, reliable information, especially when it comes to "crucial" content used for making consequential decisions? In today's SearchDay article, The Ongoing Struggle of Free vs. Fee, SEW Managing Editor Elisabeth Osmeloski and guest writer Todd Malicoat report from the ASIDIC Fall Meeting on this contentious issue facing the traditional information industry....
- Yahoo In
The (PR) Doldrums
The NY Times has an article today highlighting a range of perceived problems at Yahoo. This is not the kind of publicity you want to see if you're on the PR team. While it's true that Google has momentum and Yahoo may need a kind of "shot in the arm," what people forget is that Yahoo is the largest site on the Internet with the most monthly uniques....
Master Plan Hacked (OK, Erased)
Several Google offices now have "master plans" written on dry erase boards, but the original one at the Googleplex is probably best known. Googlers and others have added to it over time about things Google might do. Now Robert Scoble reports the board has been erased! "Master Plan 2.0" is apparently being drawn up as we speak....
Office? How About Google Docs & Spreadsheets, Now Launched
Google's taken its Writely online word processor, combined it with the Google Spreadsheets product released in June and put the two out in a combined new service called Google Docs & Spreadsheets. Visit the site, and you can create a text document or spreadsheet depending on your needs. Why not call it Google Office? Google told me they felt that name already had obvious connotations of another product out there [IE, Microsoft Office], and they wanted to underscore that this was a different creature....
"False & Deceptive" Search Ads
Ben Edelman's False and Deceptive Pay-Per-Click Ads analysis looks at specific ads on Google.com that seem to violate Google's editorial guidelines and perhaps US laws over "free" services being offered....
- Results Ranked By Users
The ability to rank or rate results delivered by search engines is slowly becoming more commonplace, and I'm noticing that one or two multi/meta search engines are either incorporating this functionality into search or indeed making a specific feature of it, such as the new URL.com....
- Cool New
Real Estate Tools
The real estate vertical is one of the most interesting online segments for several reasons. Among them are the tools that have been developed amid intensifying competition. Two relatively new ones are Rentometer from iiProperty, a company that helps manage real-estate investments and rental properties, and Mapvine from a company called Rentvine....
Hurting While Google Healthier Than Ever
The NY Times has an article named Yahoo's Growth Being Eroded by New Rivals (free version available at (IHT.com). The article goes through how Yahoo is suffering and lagging behind its competitors. (1) They made a bid at YouTube but those deals broke down, according to the article, and Google "swooped" them up. (2) The new Yahoo search ad system, Panama, is over a year delayed. This "delay has sucked up the company's engineering resources and prevented it from developing new advertising products."...
Reports: Yahoo Search Update & Google Status Report
We received two search "weather reports" last night, the first from the Yahoo Search Blog that announced that an "index update" that has begun rolling out last night. The other from Matt Cutts blog that informed us of Google's "update on search quality/infrastructure on Google going into the fall."...
Threatens YouTube After Google's Buyout
A Wall Street Journal article shows how the folks over at News Corp., the owners of MySpace.com, have threatened to cut "off the MySpace links to YouTube" because YouTube didn't respond to News Corp's email request to have an "opportunity to participate in the sale process." Google with YouTube and News Corp. with MySpace are to meet this week in LA to "discuss new ways of working together." The Wall Street Journal explains that News Corp. is threatened by the acquisition of YouTube by Google, making YouTube a much more powerful competitor to the MySpace property....
- Yahoo To
Support The NOODP Tag; Won't Prevent Display Of Yahoo Directory Title
Last night, I spoke with Tim Mayer of Yahoo about supporting the NOODP tag at Yahoo. In short, the NOODP tag allows webmasters to tell the search engine not to use the ODP's title in the web search results. MSN was the first to implement the standard, and then Google followed. Tim Mayer said that Yahoo will be supporting the NOODP tag starting next week or the week after. But the tag will not prevent the Yahoo Directory title from displaying in the Yahoo search results....
Voice-Enabled Mobile Search Kill Directory Assistance?
Local media research firm The Kelsey Group just forecast "portal-backed wireless voice search [will] reach 1.45 billion queries in 2010" and cause "a significant disruption of the directory assistance market." On one level, this is self-evident. Because of increasing competition and free alternatives, consumer-pays wireless directory assistance (DA) will eventually go away, unless it becomes incredibly valuable and useful. Cingular is trying to do just that with help from Tellme....
Headlines & News From Elsewhere
- The Blog Juice Calculator, Text Link Ads
- A List of Every Website Statistic Publicly Available, SEOMoz
- Podcast: Digesting GooTube; Wither Yahoo?; "Free Stuff" Ads On Google Under Attack; Google's Master Plan Erased & More!, Daily SearchCast
- Citysearch Rolls Out Mobile Search, MediaPost
- Search Engine Optimisation or Optimization, Dave Naylor
- Whitepages.com Unveils Mobile Ads, MediaPost
- Holistic Search Management, Part 1, MediaPost
- Wikipedia - Where do People Go After Visiting Wikipedia?, Hitwise
- Google paid stunning YouTube price: Time Warner CEO, Reuters
- A Brief Interview with EFF's Fred von Lohmann on YouTube, Copyright, Google, and More, John Battelle
- Search and Behavioral Targeting: The Coming Storm, ClickZ
- Study Identifies How Podcasters Can Make Money, Micro Persuasion
- AOL UK Sold For About $687 Million To Carphone Warehouse, PaidContent.org
- How Google Should Monetize YouTube With AdWords & AdSense, JenSense
- Smarter searching: liberating information from the Internet - Yahoo!'s "social search" concept, currybetdotnet
- InfoSpace cuts deep, Seattle PI
- Bubblespotting: MeeVee's fantastical branded building, Valleywag
- Yahoo cancels Mexican time capsule ceremony, AFP
- Podcast: Tim Mayer on NOODP Tag, GooTube, Google News Porn, Yahoo Panama UK, Mobile AdSense & More, Search Pulse
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!