Yahoo Video along with Doritos launched Crash the Super Bowl, a site where consumers can send them homemade Super Bowl commercials, with a chance to make it to prime time. Doritos will then select 5 finalists from all submissions. Then users will be allowed to determine which one ad will air during the Super Bowl. All five finalists will receive $10,000 and a trip to Miami for a private Super Bowl viewing party. Entries are accepted between Wednesday, October 11 and Monday, December 4. Voting begins for site visitors on Friday, January 5 and ends on Saturday, January 19.
Know your Ambiguous Customer: Effective Multi-Channel Tracking
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