20 Ways Search Engines May Rerank Search Results from Bill Slawski at SEO By The Sea looks at the many ways search engines can or could rank search results after an initial ranking has been determined. Duplicates might be dropped; personal data could influence results; country-specific targeting might happen among other things. Like that? Then you probably want to check out Search Engine Ranking Factors from SEOmoz. Written last year, it covers over 100 factors that search engines might consider to do initial ranking. The main takeaway from me is that all these factors -- pre- and post-ranking -- simply underscore how we are moving further into that world I've written about before, where not everyone will see the same search results for the same query.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!