20 Ways Search Engines May Rerank Search Results from Bill Slawski at SEO By The Sea looks at the many ways search engines can or could rank search results after an initial ranking has been determined. Duplicates might be dropped; personal data could influence results; country-specific targeting might happen among other things. Like that? Then you probably want to check out Search Engine Ranking Factors from SEOmoz. Written last year, it covers over 100 factors that search engines might consider to do initial ranking. The main takeaway from me is that all these factors -- pre- and post-ranking -- simply underscore how we are moving further into that world I've written about before, where not everyone will see the same search results for the same query.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Register today!