Below, a recap of stories posted today to the Search Engine Watch Blog, along with other items we've spotted but not blogged separately:
From The SEW Blog...
- How Can
Search Engines Rank Results? Let Bill Count The Ways
20 Ways Search Engines May Rerank Search Results from Bill Slawski at SEO By The Sea looks at the many ways search engines can or could rank search results after an initial ranking has been determined. Duplicates might be dropped; personal data could influence results; country-specific targeting might happen among other things. Like that? Then you probably want to check out Search Engine Ranking Factors from SEOmoz. Written last year, it covers over 100 factors that search engines might consider to do initial ranking. The main takeaway from me is that all these factors -- pre- and post-ranking -- simply...
Google Sandbox, Hello Google Minus Thirty Penalty
The Google Sandbox concept used to be the idea that a new site couldn't rank well on Google until a certain time period had passed. Over the past two years, it's been debated, redefined, morphed and then largely something I'd say people have moved on from. Naturally, we need something else in its place -- and the -30 penalty seems to be the likely candidate. Drop 30 Points in Google? Meet The "Minus Thirty" Penalty? over at Search Engine Roundtable covers how some people are saying they always rank at number 31 on Google, with their impression being that Google...
Partnering With Yahoo; CBS News Stories In Google Earth
Yahoo adds CBS news to video lineup from the Associated Press covers how Yahoo News will be getting CBS News video clips from 14 local markets in the US to post to Yahoo News. Meanwhile, CBS Puts News on the Map Inside Google Earth from Micro Persuasion covers how CBS has a special feed (background here) that will plot CBS News stories within Google Earth. CBS appears to have been doing this since at least August, so it's not new nor requiring a specific partnership to do, as with the Yahoo program.
Elvis, Google Is Everywhere, Says The New York Times
Planet Google Wants You from the New York Times looks at Google being everywhere, as "ubiquitous as brushing your teeth." Actually, the Times didn't say that -- it's what slipped out in notes earlier this year on how Google was pitching itself to investment analysts. In this article, tons of Google love of the type we used to hear back in 2002 and 2003 on Google providing solutions that seemingly nobody else can (often not true, just people who don't know better). Plus, a look at how some Google "disciples" are in denial that Google is a big megacorp...
Headlines & News From Elsewhere
- Weeding Out Click Fraud, BusinessWeek
- Media Titans: YouTube Liable up to $150,000 per Video, Google Watch
- Media Companies Pressure YouTube, Wall Street Journal
- Google's ads could kill YouTube, The Register
- Movie Downloads: iTunes v. The Rest , TechCrunch
- uTube.com … Did You Mean YouTube.com?, Search Engine Journal
- MySpace.com Adds Video Space, Search Engine Journal
- Customize Top-Left Google Links, Google Blogoscoped
- Podcast: Google Is Everywhere; Dogpile Gets Top Search Satisfaction Score; YouTube To Face Time Warner Wrath? & More!, Daily SearchCast
- New Versions of AOL CityGuides Continue Beta Testing, Launch “Getting Closer”, ResourceShelf
- Trust is a reservoir, when it should be a river, seoassassin.co.uk
- The Sun Ahead of the Curve? Paid and Organic Search Profile, Hitwise
- Advertising Placements by Industry and Top Sponsored Links, September 2006, ClickZ
- Nominate! The 2006 ClickZ Marketing Excellence Awards, ClickZ
- Factoring in the Human Touch at Search Engines, ClickZ
- Google Not Having Luck Hiring In India, InsideGoogle
- Google poaches Yahoo India CTO Prasad Ram, Business Standard
- What MTV says about Google-YouTube marriage, News.com
- Google Adds Magnifying Glass Feature to Diagnostic Tool in AdWords Keywords Tab, Search Engine Roundtable
- The PayPerPost Virus Spreads, TechCrunch
- Blog integrity is important, Robert Scoble "If I were running a search engine I'd actually come out and say “we're gonna remove any advertiser on PayPerPost from our listings."
- ComparisonEngines & SingleFeed Update, ComparisonEngines.com
- SEM Scholarship Week 1 Winner Announced, Marketing Pilgrim
- Webcast: Google's Omid Kordestani, Speaks to Business School Students at Stanford, ResourceShelf
- The current state of audio search, Niall Kennedy
- The current state of image search, Niall Kennedy
- Oh For $30 million in Google Stock, Circa 2003, Searchblog
- Is Yahoo Up For Grabs? Fred Speculates, Searchblog
- The Talkative Search Engine, Google Operating System
- No BAD Karaoke Here – Just Great Search, Ask.com Blog
- How to Get the Most Out of Technorati's RSS Feeds, Micro Persuasion
- "No More Free Press Releases," says PRWeb, Search Engine Guide Blog
- Google Gdrive Client Leaked, Google Blogoscoped
- What's Brent Winters Been up to Since Selling WebPosition Gold?, Search Engine Guide
- Colbert on YouTube Acquisition (Video), Google Blogoscoped
- Bubblespotting, ultimate reader tip edition: MeeVee got its sign for free, Yahoos booed their CEO, and Chad Hurley can't park, Valleywag
- Breakfast with Marissa Mayer, Valleywag
- Interview with Lee Odden, Pronet Advertising
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!