For those of us who spend most of our time using search engines, searching comes almost as second nature. For most people, however, getting good results from a search engine can be a daunting task. In today's SearchDay article, Teaching People to Search Like Pros, I've reviewed a new book by super searcher Greg Notess that offers one of the best guides I've read to helping others learn how to master web search engines.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.