Yahoo announced that they have purchased AdInterax, a company that specializes in management of video and animated online ads. AdInterax built tools to float animations, dynamically expandable banners and streaming video ads. Also, Yahoo bought 20 percent of Right Media today, an online advertising company. Yahoo said that the investment will allow it to "offer advertisers the ability to bid on Yahoo's non-premium inventory through an open and transparent marketplace."
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!